How do I protect my slogan?
Asked by: Natalie Moore Sr. | Last update: May 7, 2026Score: 4.8/5 (54 votes)
To protect a slogan, the best method is federal trademark registration with the USPTO, requiring distinctiveness and use with specific goods/services, offering nationwide rights, though common-law use also provides some local protection. Copyright generally doesn't cover short slogans, but a trademark ensures exclusive rights, preventing competitors from using it and building your brand's value, a process that often benefits from consulting a trademark attorney.
How to legally protect a slogan?
Register your Trademark: Registering your trademark with the appropriate trademark office provides important legal protection. It establishes your exclusive rights to use the mark in connection with the goods or services it represents.
Is it worth trademarking a slogan?
If you are using a catch phrase, tag line, or sales line with your goods or services, then yes, it is almost always worth it to trademark that phrase if it is available.
How to copyright a slogan for free?
You can trademark a phrase for free with a “common law” trademark, but it will have serious limitations. If you plan to expand your business into multiple markets, you should consider registering your trademark with the USPTO. However, you cannot register a trademark for a phrase for free.
How much does it cost to trademark your slogan?
Trademark Cost
Trademarking a slogan comes with the same fees as other trademarks. The cost will range from $250 to $400 dependent on the TEAS form you use. The price is inversely related to strictness of the requirements you must meet. You'll see the lowest fees with the TEAS Plus application which is $250 per class.
Trademark Your Slogan Like a Pro: Essential Tips for Success | ✅ Step-By-Step Trademark Protection
Is it better to trademark or LLC?
An LLC protects personal assets from business liabilities (legal structure), while a trademark protects brand identity like names, logos, and slogans from copycats (intellectual property); they serve different roles, with an LLC forming the business foundation and a trademark safeguarding its brand, often used together for comprehensive business protection. Forming the LLC first offers a legal entity, but registering the trademark first secures brand rights earlier, with many recommending an availability search before either.
How to tell if a slogan is trademarked?
To check if a slogan is trademarked, search the USPTO TESS database for federal registrations, use general search engines like Google to find common usage, and consider international databases like WIPO for global use, always checking for similar-sounding or related marks for your specific goods/services, as a simple name match isn't enough.
What phrases can you not trademark?
What Words Cannot Be Trademarked?
- Generic Terms. (Example: “Coffee” for a coffee shop) ...
- Descriptive Terms Without Distinctiveness. (Example: “Best Miami Plumber”) ...
- Geographically Descriptive Names. (Example: “Orlando Roofing Services”) ...
- Surnames (Last Names) (Example: “Johnson Plumbing”) ...
- Common Phrases or Industry Terms.
What is the rule 37 of trademarks?
Further, Rule 37 of Trade Marks Rules, 2017 states that an applicant for registration of a trademark may, whether before or after acceptance of his application but before the registration of the trademark, apply in Form TM-M accompanied by the prescribed fee for the correction of any error in or in connection with his ...
Can I do a trademark by myself?
Yes, you can register a trademark yourself in the U.S. if you are a U.S. resident, but the process is complex and risky, involving crucial steps like searching for conflicts, selecting correct goods/services classes, and understanding legal nuances, making hiring an experienced trademark attorney often recommended to avoid costly errors. If you live outside the U.S., you are required to use a U.S.-licensed attorney.
Can someone steal my logo if it's not trademarked?
If your logo is registered with the USPTO (U.S. Patent and Trademark Office), you have a strong legal foundation to stop others from using it. But even without registration, you may still have common law rights if you've been using the logo consistently in commerce.
What is the main difference between a slogan and a tagline?
A slogan is more advertising focused, and a tagline is more public relations focused, meaning slogans are used to sell an item and taglines raise awareness about the overall brand. Unlike slogans, taglines don't tell customers what your company does.
How long does it take to trademark a slogan?
The trademark process can take between 13-18 months, depending on the circumstances of an application. This trademark timeline is so long because it is, at its core, a federal legal proceeding that involves Federal Statutes and a Federal Agency.
How to register a slogan in the USA?
To officially register your trademark, you'll need to file an application with the USPTO for trademark registration. You can file online and the USPTO will keep you up to date on your application's progress. For the application, you'll need to know: your slogan.
How much does it cost to file a patent?
Filing a U.S. patent typically costs anywhere from a few thousand dollars to over $20,000, or even $30,000+, depending heavily on complexity, attorney involvement, and patent type, with provisional applications being cheaper ($100s-$1000s) than full utility patents, which involve significant USPTO fees ($400-$1500+) and potentially thousands in attorney fees for drafting and prosecution (responding to office actions). Total costs cover filing fees, attorney/agent fees, drawings, and potential maintenance fees, with international patents adding substantial expense.
Does your slogan go on your logo?
It's easy to determine if your logo needs a tagline. Simply try a tagline and if it helps clarify what you do or adds personality, including a slogan with your logo may be a good fit. If your brand name already communicates your purpose, you may not need one.
What are the 4 types of trademarks?
The four main types of marks registered with the USPTO are Trademarks, Service Marks, Certification Marks, and Collective Marks; however, marks are also categorized by strength (fanciful, arbitrary, suggestive, descriptive, generic), which determines protection levels, with fanciful (like Kodak) being strongest and generic (like "Aspirin") having none.
What is stronger, TM or R?
Legal Protection: The ® symbol provides stronger legal protection than ™. It gives you the right to sue for trademark infringement if someone else tries to use your registered trademark without permission.
How long does a trademark last?
Trademarks do not have expiration dates.
A federal trademark lasts 10 years from the date of registration, with a potentially unlimited number of 10-year renewal terms. So, every 10 years, the owner of a federal trademark registration must renew it with the U.S. Patent and Trademark Office (USPTO).
How to check if a slogan is taken?
The most reliable way to check if a phrase is trademarked in the United States is by using the United States Patent and Trademark Office (USPTO) database. The USPTO's Trademark Electronic Search System (TESS) is a free tool that lets you search for registered trademarks and pending trademark applications.
What word did Kim Kardashian try to trademark?
Kim Kardashian is again brewing up a social media storm – this time over her application to trade mark the word “Kimono” for her new range of shapewear.
Is it worth it to trademark a phrase?
Yes, it's almost always worth trademarking a distinctive phrase if it's central to your brand, as it grants exclusive rights, prevents consumer confusion, offers legal protection against infringers, and builds significant brand equity, although it involves costs for filing, maintenance, and enforcement. While enforcement can be challenging for small businesses, trademarking provides essential ownership and the ability to stop competitors from using your hard-earned brand identity.
Should I copyright or trademark my slogan?
In short, copyrights are for creative works, while trademarks are for names, slogans, and symbols associated with a brand. Therefore, in some cases, you may need both to protect your business' branding and its creations.
Can I do a TM search myself?
Yes, you can do a basic trademark (TM) search yourself for free using the United States Patent and Trademark Office (USPTO) website, checking for exact matches and similar names for your goods/services, but it's challenging to find all similar marks (confusingly similar), unregistered (common law) marks, or international conflicts, so a professional search by an attorney is recommended for comprehensive clearance to avoid costly application rejections or disputes later, notes LegalZoom and Brown & Michaels, PC.
What are common trademark mistakes?
Common trademarking mistakes include, but are not limited to: Poor choice of brand name. Your business name should resonate with your target customer and express what you do using a strong, memorable image or word. Failing to perform a complete search of trademark databases.