How long does the trademark process take?

Asked by: Daron Howell IV  |  Last update: April 8, 2026
Score: 4.2/5 (14 votes)

The U.S. trademark process typically takes 12 to 18 months, but can be faster or much longer depending on complexities like USPTO backlogs, application errors, or office actions (examiner-requested changes). The average time from filing to the first examination is around 4-5 months, while registration or abandonment takes about 10-14 months on average. Applications filed based on "Intent to Use" often take longer due to additional steps.

Can I use my trademark while it's pending?

No, you should not use the registered trademark symbol (®) on your products if the trademark is still pending. The ® symbol is reserved for trademarks that have been officially registered and approved by the appropriate government authority.

How to get a trademark quickly?

To expedite your trademark application, you can file a petition to make special based on certain criteria, such as pending litigation or actual infringement. This can reduce the examination time to about three months. Apart from that, there isn't a standard way to speed up the process significantly.

Is it better to trademark or LLC?

An LLC (Limited Liability Company) creates a legal business structure that separates personal and business assets for liability protection, while a trademark protects your brand identity (name, logo, slogan) to prevent consumer confusion, with an LLC being the foundation and a trademark securing your brand's unique identifiers, serving different but complementary roles in business formation and protection. You usually form the LLC first as the legal entity and then register a trademark to protect your specific brand name and logo used within that business. 

How much does it typically cost to trademark a name?

Trademarking a name costs between approximately $225 to $400+ for the initial U.S. federal application fee per class of goods/services, with common options like TEAS Plus at $225 and TEAS Standard at $350+ through the USPTO. Total costs vary significantly, potentially reaching several hundred to thousands with attorney fees, clearance searches, and future maintenance fees (due years 5-6 and every 10 years). 

All You Need To Know About Trademarks In 5 Minutes | Trademark Factory FAQ

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Is it better to trademark a name or logo?

Since logos change more often than names, it usually makes more sense to register a standard character mark to protect the business moniker itself. With their generous set of rights, standard character marks allow you to preserve near-complete control over your business name.

What are common trademark mistakes?

Common trademarking mistakes include, but are not limited to: Poor choice of brand name. Your business name should resonate with your target customer and express what you do using a strong, memorable image or word. Failing to perform a complete search of trademark databases.

What are the disadvantages of a trademark?

This article will take you through 5 disadvantages of trade marks.

  • Trade Mark Classes Cannot Be Altered. One key difficulty with trade marks is that you cannot alter trade mark classes. ...
  • Difficulty with Litigation. ...
  • Renewals. ...
  • Protection Limitations. ...
  • Risk of Being Genericised.

What names to avoid for LLC?

You should avoid LLC names that are misleading, include restricted words like "bank" or "insurance" (unless licensed), contain offensive language or suggest illegal activity, are too similar to existing trademarks, imply professional licensing you don't have (like "CPA"), or use overused clichés (like "Apex" or "Pinnacle"). Always check your state's specific rules and ensure the name isn't already registered or trademarked. 

What comes first, trademark or registered?

If you want to claim a mark as your own before it has been officially registered, you can use the trademark symbol if you sell goods, ™, or the service mark symbol if you sell services, SM. You can use these even if you have not filed an application to register your mark.

What are the 4 types of trademarks?

The four main types of marks registered with the USPTO are Trademarks, Service Marks, Certification Marks, and Collective Marks; however, marks are also categorized by strength (fanciful, arbitrary, suggestive, descriptive, generic), which determines protection levels, with fanciful (like Kodak) being strongest and generic (like "Aspirin") having none.
 

Can someone steal my logo if it's not trademarked?

If your logo is registered with the USPTO (U.S. Patent and Trademark Office), you have a strong legal foundation to stop others from using it. But even without registration, you may still have common law rights if you've been using the logo consistently in commerce.

Can I file a trademark by myself?

Yes, you can register a trademark yourself in the U.S. if you are a U.S. resident, but the process is complex and risky, involving crucial steps like searching for conflicts, selecting correct goods/services classes, and understanding legal nuances, making hiring an experienced trademark attorney often recommended to avoid costly errors. If you live outside the U.S., you are required to use a U.S.-licensed attorney. 

What is the rule 37 of trademarks?

Further, Rule 37 of Trade Marks Rules, 2017 states that an applicant for registration of a trademark may, whether before or after acceptance of his application but before the registration of the trademark, apply in Form TM-M accompanied by the prescribed fee for the correction of any error in or in connection with his ...

Is Taylor Swift's name trademarked?

Yes, Taylor Swift has a massive trademark portfolio protecting her name, albums (like Midnights, 1989), iconic lyrics ("This Sick Beat," "The Old Taylor Can't Come to the Phone Right Now"), tour names, and even her cats (Meredith, Olivia, Benjamin) and fan terms ("Swifties," "Swiftmas") for various products and services. Her proactive strategy covers a wide range of merchandise and commercial uses to maintain brand control.
 

What happens if I make a trademark and never use it?

Under both federal law and in New York courts, a trademark is presumed abandoned after three consecutive years of non-use. That signals the mark no longer identifies your business. If you stop using it, others can step in, register it, and use it. Your legal protection disappears.

What does LLC 🕊 💔 mean?

The phrase "LLC 🕊️💔" usually means a Limited Liability Company (LLC) that has recently passed away (🕊️ - dove emoji), often due to the owner's death, signifying the dissolution or closure of the business and the heartbreak/loss (💔 - broken heart emoji) associated with it, especially on social media where influencers or creators use it to announce a business closing or personal tragedy affecting their brand.
 

What to call yourself if you own an LLC?

Official Titles for LLC Owners

State business laws refer to an LLC owner as an “LLC member.” Most states require an LLC to have at least one member (see LLC member definition). Thus, you can use the built-in tile of “member” if you run a single-member LLC.

What are high risk business names?

Cautionary High Risk Business Names

  • Risky Ventures.
  • Unstable Solutions.
  • Gamble Enterprises.
  • Hazardous Holdings.
  • Fragile Startups.
  • Reckless Investments.
  • Wobbly Innovations.
  • Precarious Projects.

What is the weakest trademark?

Generic Terms: The weakest of all, generic terms refer directly to the product or service itself, such as “Computer” for a computer store. Generic marks receive no legal protection as they are fundamental terms used by the public.

Is it better to get a TM or a copyright?

It's not about one being "better," but about protecting different things: trademarks (TM) protect brand identifiers like names and logos for commerce, while copyrights protect original creative works like books, music, and art, so you often need both for a complete brand, with trademarks stopping others from using your brand identity and copyrights stopping others from copying your content. A logo can have both trademark (brand use) and copyright (artistic expression) protection, but a song needs copyright for the music and potentially trademark for the band's name. 

What cannot be trademarked?

The following things cannot be registered as trademarks: Deceptive Words, Names, Phrases, Slogans (they are misleading) Merely Descriptive Words (e.g., Best ice cream, Red car) Merely Decorative Features (they don't identify source)

Can someone steal my trademark?

The trut is, even if you have registered all of your trademarks, there is no guarantee that they can't be stolen. In this article, we will take a look at how trademark theft happens and show you how you can decide on the best possible enforcement and protection strategy.

What is the rule 47 of the trademark rules?

Section 47 of Trademark Act is called "Removal from register and imposition of limitations on ground of non-use". It lets the Registrar or High Court (after the Intellectual Property Appellate Board (IPAB)ended in 2021) remove a trademark or limit its scope if it's not used.

Is there a poor man's trademark?

A poor man's trademark is an outdated and ineffective strategy for proving ownership of intellectual property. Mailing a logo or written work to oneself provides little to no legal protection under U.S. copyright or trademark law.