How often do I have to renew a trademark?
Asked by: Dr. Nestor Balistreri I | Last update: May 5, 2026Score: 4.1/5 (48 votes)
In the U.S., a federal trademark registration must be maintained by filing periodic documents with the USPTO website (United States Patent & Trademark Office), with the first critical filing between the 5th and 6th year, and then every 10 years thereafter (between the 9th/10th, 19th/20th, etc.), proving continued use and paying fees, or the registration will be canceled.
Do I have to renew my trademark every year?
A Trademark or Service Mark registration is active for five (5) years from the date the mark was filed with the California Secretary of State's office. Within six (6) months of expiration of the five (5) years, the mark may be renewed for another five (5) years.
How long does a trademark stay active?
Trademarks do not have expiration dates.
A federal trademark lasts 10 years from the date of registration, with a potentially unlimited number of 10-year renewal terms. So, every 10 years, the owner of a federal trademark registration must renew it with the U.S. Patent and Trademark Office (USPTO).
What is the lifespan of a trade mark?
What is the Lifespan of a Trade Mark? A registered trade mark can be protected forever, provided it is renewed every ten (10) years upon payment of the prescribed renewal fee.
Is it better to trademark or LLC?
An LLC protects personal assets from business liabilities (legal structure), while a trademark protects brand identity like names, logos, and slogans from copycats (intellectual property); they serve different roles, with an LLC forming the business foundation and a trademark safeguarding its brand, often used together for comprehensive business protection. Forming the LLC first offers a legal entity, but registering the trademark first secures brand rights earlier, with many recommending an availability search before either.
How Long Does a Trademark Last? Trademark Renewal & Maintenance
How do I maintain a trademark?
Once you own a trademark registration, you must do a few important things to maintain that registration and keep it alive. First, you must use your trademark in commerce. Additionally, you must file certain documents at regular intervals to show that you're continuing to use your trademark.
Can I trade mark myself?
Yes, you can register a trademark yourself in the U.S. if you are a U.S. resident, but the process is complex and risky, involving crucial steps like searching for conflicts, selecting correct goods/services classes, and understanding legal nuances, making hiring an experienced trademark attorney often recommended to avoid costly errors. If you live outside the U.S., you are required to use a U.S.-licensed attorney.
What is stronger, TM or R?
Legal Protection: The ® symbol provides stronger legal protection than ™. It gives you the right to sue for trademark infringement if someone else tries to use your registered trademark without permission.
What are the 7 types of trademarks?
There isn't a single, universally agreed-upon list of exactly "7 types," as classifications vary, but common categories focus on what is protected (words, shapes, sounds) or strength/function (fanciful, descriptive), with key types including Word Marks, Service Marks, Logos/Device Marks, Color Marks, Sound Marks, Shape Marks, Certification Marks, Collective Marks, Trade Dress, Pattern Marks, Motion Marks, & Hologram Marks, often categorized by strength like Fanciful, Arbitrary, Suggestive, Descriptive, and Generic.
Can you lose a trademark if you don't use it?
Non-use: You can't keep a trademark that you don't use. In the United States, if you fail to use a trademark in any way for three consecutive years, the United States Patent and Trademark Office (USPTO) will consider it abandoned.
Is Taylor Swift's name trademarked?
Yes, Taylor Swift has a massive trademark portfolio protecting her name, albums (like Midnights, 1989), iconic lyrics ("This Sick Beat," "The Old Taylor Can't Come to the Phone Right Now"), tour names, and even her cats (Meredith, Olivia, Benjamin) and fan terms ("Swifties," "Swiftmas") for various products and services. Her proactive strategy covers a wide range of merchandise and commercial uses to maintain brand control.
What are the three types of trademarks?
Federal Mark, State Mark, and Common Law Mark
The U.S. recognizes three different legal forms of a mark. Federal marks are marks registered with the United States Patent and Trademark Office (“USPTO”). USPTO marks protect specific goods or services throughout the entire United States and its territories.
What is the fee for trademark?
Trademark fees in the U.S., set by the USPTO, significantly increased as of January 18, 2025, with a base application fee of $350 per class, plus potential surcharges for using free-form text, and separate costs for renewals, declarations, and international filings, requiring careful planning to manage expenses for protecting your brand.
What is the timeline for trademark renewal?
The holder of a trademark is at the liberty to renew the trademark indefinitely every ten years. The Registrar gives a window of six months before the end of ten years to the holder of the trademark to renew their trademark and continue enjoying the rights awarded.
What happens after a trademark expires?
If your trademark expires, the following can occur: Loss of protection. Once your trademark expires, you lose the exclusive rights to use the trademark for your brand. You may not be able to enforce your trademark rights if another business uses a similar trademark.
What names cannot be trademarked?
Names that can't be trademarked are typically generic terms (like "Coffee" for coffee), merely descriptive terms (like "Best Tasting" for food) without proven consumer recognition, common surnames, geographically descriptive names, and marks that are deceptive, offensive, scandalous, or confusingly similar to existing marks, as well as official insignia or symbols. These are generally barred because they aren't unique enough to identify a single source or would hinder public use and fair competition.
Can I put TM on my logo?
If your trademark is a logo or design, put TM or ® on the right side of your wordmark (names, terms, phrases) and in subscript so that it is in the lower-right corner. Alternatively, you can put the trademark symbol in the logo.
Do I need a lawyer to trademark a name?
No, a U.S.-based applicant isn't legally required to use an attorney to file a trademark, but it's strongly recommended because the process is complex, and mistakes can lead to rejection or weak protection. An attorney handles crucial tasks like trademark clearance searches, class selection, responding to Office Actions, and ensuring proper legal arguments, significantly increasing the chances of approval and providing better overall protection, though foreign applicants must use a U.S.-licensed lawyer.
Can someone steal my logo if it's not trademarked?
If your logo is registered with the USPTO (U.S. Patent and Trademark Office), you have a strong legal foundation to stop others from using it. But even without registration, you may still have common law rights if you've been using the logo consistently in commerce.
How to do a poor man's trademark?
A poor man's trademark, in simple terms, is when a person mails to themselves in an envelope their underlying artwork or name they wish to trademark to themselves using the United States Postal Service.
Should you trademark or LLC first?
For most businesses, form your LLC first, then trademark, because the LLC becomes the legal owner of the trademark, providing asset protection and official business status, but it's wise to do a trademark search before finalizing your LLC name to avoid conflicts and costly rebranding later. Forming the LLC first establishes the entity that will own the mark, simplifying ownership, but checking name availability before formation prevents issues where your chosen business name is already trademarked.
What are you not allowed to trademark?
You can not register marks or words that describe or indicates a living person, without that person's consent. You can not register marks that depict flags or seal of the states, the United States, or other countries. You can not register marks that are inherently offensive or obscene.
Do you have to keep paying for your trademark?
Trademark Maintenance: After registering, you may be forced to maintain your trademark through the payment of some fees and submission of some documents from time to time. The maintenance fees range from $100 to $500 depending on the type of trademark and jurisdiction.
Is it better to copyright or trademark a name?
You should trademark your business name for brand protection and copyright creative elements like logos or slogans; they aren't interchangeable, as trademarks protect source identifiers (brand names, logos) in commerce and last indefinitely with use, while copyrights protect original artistic works (books, music, software) and expire after the creator's life plus 70 years. For full brand security, you often need both: a trademark for the name/logo's commercial use and a copyright for the creative design itself.