What is the TCPA revocation rule?

Asked by: Dr. Delia Jacobson  |  Last update: January 31, 2026
Score: 4.3/5 (46 votes)

The 2024 FCC TCPA revocation rule requires businesses to honor consumer opt-outs of robocalls and robotexts using any "reasonable method," including keywords like "stop" or "revoke". Companies must process these requests within 10 business days. A one-year limited waiver exists for some, with new requirements effective April 2025/2026.

What are the new TCPA revocation rules?

TCPA revocation of consent: “Stop” immediately response

The updated FCC rule establishes that a consumer's use of the word “stop” in a text message response to a marketing message mandates a full stop – no further calls or texts can be sent.

What is the reasonable revocation rule?

Effective April 2025, the FCC adopted a revocation of consent rule that expands how consumers may opt out. Under the rule, a consumer will be deemed to have revoked consent if they reply to a text with “stop,” “quit,” “end,” “revoke,” “opt out,” “cancel,” or “unsubscribe,” or a substantially similar standard response.

What is the TCPA 10 day rule?

The Opt-Out Rule further stipulates that businesses must honor revocation requests for marketing and promotional robocalls and robotexts “as soon as practicable” and “no more than ten business days” after receiving the request.

What is considered reasonable means to revoke consent?

Instead of businesses requiring consumers to use a specific method to revoke consent, they must allow them to be able to withdraw consent using “any reasonable manner that clearly expresses a desire to not receive further calls or text messages.”

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What are the three types of revocation?

Types of Revocation

Intentional revocation. Revocation by operation of law. Mutual cancellation by both parties. Revoking an offer before it is accepted.

When can consent be revoked?

Consent is agreement or permission expressed through affirmative, voluntary words or actions that are mutually understandable to all parties involved, to engage in a specific sexual act at a specific time: Consent can be withdrawn at any time, as long as it is clearly communicated.

What is the new rule for TCPA 2025?

Starting April 11, 2025, businesses must honour consumer opt-out requests within 10 business days under the updated Telephone Consumer Protection Act (TCPA) regulations. Previously, businesses had up to 30 days to process opt-outs, but this shorter timeframe demands faster action and stronger compliance measures.

What can I do if a telemarketer won't stop calling?

The National Do Not Call Registry helps you reduce the number of telemarketing calls you receive. Stop unwanted sales calls by registering your phone number: Online: Visit DoNotCall.gov. By phone: Call 1-888-382-1222 or TTY: 1-866-290-4236.

How long is TCPA consent valid?

TCPA consent typically ends when: A phone number is reassigned: Prior consent doesn't transfer to a new user. A consumer revokes it: This can be verbal, by text (“STOP”), or any other clear communication. The original relationship changes: If the context of the agreement changes, consent may no longer apply.

What are the rules of revocation?

Key legal elements

  • Existence of a prior consent or agreement that is subject to revocation.
  • Legal grounds for revocation, which may include specific violations or changes in circumstances.
  • Adherence to state-specific laws regarding the timing and process for revocation.

What evidence is needed for revocation?

Evidence for revocation (like probation or parole) requires proving, by a "preponderance of the evidence" (more likely than not), that conditions were violated, using less formal evidence than trials, such as officer reports, test results, or witness statements, to show violations like new crimes, missed appointments, or failed drug tests. The key is showing the violation occurred, with the standard of proof being lower than "beyond a reasonable doubt". 

Which of the following is considered a revocation of consent?

The FCC found that the words “stop,” “quit,” “end,” “revoke,” “opt-out,” “cancel,” and “unsubscribe” all constitute per se reasonable means of revoking consent via text. The Report and Order further addresses how a caller/texter must effectuate a revocation of consent request.

Are texts between 9pm and 8am illegal?

Federal regulations like the Telephone Consumer Protection Act (TCPA) prohibit sending marketing texts between 9 PM and 8 AM local time, and several states have additional restrictions. Violating these rules can result in fines and damage to brand reputation.

How many times can a telemarketer call before it's harassment?

Telemarketers don't get a “free call,” before being liable, and there is no obligation that you warn them or give them a notice period to stop calling you before filing suit. For calls to your residential lines that are on the do not call list, a claim under the TCPA arises if you get two calls in a 12 month period.

How do I remove my phone number from my political call list?

To remove your number from political call lists, reply "STOP" to texts, ask callers to remove you directly (campaigns must honor this), block numbers, use your phone's "Filter Unknown Senders," report illegal robocalls to the FCC (Federal Communications Commission), and know the National Do Not Call Registry doesn't cover politics but you can still report non-compliant calls to the FTC (Federal Trade Commission). 

What does *77 do on your phone?

Dialing *77 activates Anonymous Call Rejection on landlines and some mobile carriers, blocking calls where the caller hides their number (private/anonymous), sending them a message to hang up instead of ringing your phone; however, it doesn't block "Unknown" or "Out of Area" calls, and in some areas like Massachusetts, it can accidentally connect to the 911 center, so it's best used with caution, especially on cell phones. To use, pick up the phone and dial *77, listen for confirmation, and hang up; dial *87 to deactivate. 

What is the 3 digit code to block spam calls?

Block individual numbers on Android

If you're with T-Mobile, you can also use #662# to block all suspected spam calls on your Android.

How to get revenge on telemarketers?

You can place yourself on the Do Not Call list, which is a federal government-regulated service that makes it unlawful for telemarketers to contact numbers on the list. While the Do Not Call Registry can't actually block calls from going to your number, it can give you grounds to get some legal revenge if they do call.

Can a phone company refuse to port your number?

Once you request service from a new company, your old company cannot refuse to port your number, even if you owe money for an outstanding balance or termination fee.

How to avoid TCPA violations?

  1. #1 Review the Practices of Third Party Vendors. ...
  2. #2 Delineate Between Telemarketing and Non-Telemarketing Campaigns. ...
  3. #3 Make Consent Forms Conspicuous and Clear. ...
  4. #4 Keep All Consent Forms for at Least Four Years. ...
  5. #5 Establish Safe Harbor Checks. ...
  6. #6 Provide User-Friendly Opt-Out Mechanisms. ...
  7. #7 Check Whether the Device is ATDS.

What time are you allowed to call customers?

Telephone Consumer Protection Act (TCPA)

The Federal Communications Commission (FCC) issued rules and regulations implementing the TCPA that went into effect in 1992. Unless you give callers written consent, the TCPA states that sales callers may not do the following: call before 8 a.m. or after 9 p.m.

Which states is stealthing illegal in?

The U.S. has taken a state-by-state approach to stealthing criminalization. Thus far, California is the only state to prohibit stealthing, Gov. Gavin Newsom having made non-consensual condom removal illegal in October of 2021 (Grullón Paz, 2021).

Is consent always revocable?

Consent on one occasion doesn't mean consent has been given for future sexual activity. Consent can be given and withdrawn at any point, regardless of the nature of the relationship. Once consent is withdrawn, any activity must stop immediately.

What are the three rules of consent?

The three core principles of valid consent are Voluntariness, ensuring the decision is free from coercion; Informed Disclosure, meaning full, understandable information is provided; and Capacity (or Competence), confirming the individual can understand the information and make a reasoned choice. Together, these ensure a person freely and knowingly agrees to something, crucial in medical, research, and personal situations.