What phrases can you not trademark?
Asked by: Raleigh Kunze | Last update: February 28, 2026Score: 4.6/5 (50 votes)
You generally can't trademark phrases that are generic, merely descriptive, ornamental, or serve as common informational/social messages, because they don't identify a unique source for goods/services; think phrases like "Quick and Easy" or "Think Green," which are too common or describe the product's quality rather than branding it. Trademark law aims to prevent monopolies on everyday language, so phrases must function as unique brand identifiers, not just general statements.
What words cannot be trademarked?
What Words Cannot Be Trademarked?
- Generic Terms. (Example: “Coffee” for a coffee shop) ...
- Descriptive Terms Without Distinctiveness. (Example: “Best Miami Plumber”) ...
- Geographically Descriptive Names. (Example: “Orlando Roofing Services”) ...
- Surnames (Last Names) (Example: “Johnson Plumbing”) ...
- Common Phrases or Industry Terms.
What phrases are not copyrighted?
The Copyright Office's regulations provide that “words and short phrases such as names, titles, and slogans” are not subject to copyright because they contain a de minimis amount of authorship.
Can you use a phrase that is trademarked?
The phrase you trademark is only protected against use by other businesses in the same business class. The trademark must identify your business as the source of goods or services. The phrase may not be identical to one that has already been registered or is pending application.
How to determine if a phrase is trademarked?
To check if a phrase is trademarked, use the USPTO's TESS database, searching for exact matches and similar variations in the "Word and/or Design Mark Search (Free Form)" to find registered marks and pending applications, remembering that usage creates rights, so also check state databases and conduct general web searches for common law uses before consulting a professional for clearance.
Trademark Words That Are Common
How to legally trademark a phrase?
To trademark a phrase, you must conduct a thorough search to ensure it's unique and not generic, then file an application with the USPTO (United States Patent and Trademark Office) specifying the exact phrase and the goods/services it will represent, choose a filing basis (use in commerce or intent to use), pay fees, and then navigate the examination, publication (30-day opposition period), and registration process, potentially with an attorney's help for crucial legal decisions.
What are common trademark mistakes?
Common trademarking mistakes include, but are not limited to: Poor choice of brand name. Your business name should resonate with your target customer and express what you do using a strong, memorable image or word. Failing to perform a complete search of trademark databases.
Is it worth trademarking a phrase?
Yes, it's almost always worth trademarking a distinctive phrase if it's central to your brand, as it grants exclusive rights, prevents consumer confusion, offers legal protection against infringers, and builds significant brand equity, although it involves costs for filing, maintenance, and enforcement. While enforcement can be challenging for small businesses, trademarking provides essential ownership and the ability to stop competitors from using your hard-earned brand identity.
What is the rule 37 of trademarks?
Further, Rule 37 of Trade Marks Rules, 2017 states that an applicant for registration of a trademark may, whether before or after acceptance of his application but before the registration of the trademark, apply in Form TM-M accompanied by the prescribed fee for the correction of any error in or in connection with his ...
Is Taylor Swift's name trademarked?
Yes, Taylor Swift has trademarked many aspects of her brand, including her name, album titles, song lyrics, tour names, and even her cats' names, to control commercial use, prevent unauthorized merchandise, and maintain brand integrity, protecting everything from music to apparel and digital content across numerous countries. Her proactive strategy involves trademarking common phrases like "This Sick Beat," tour titles like "The Eras Tour," and even unique terms like "Swiftmas" and "Taylor-Con," securing control over her extensive creative output and brand extensions.
What quotes can I legally use?
You DON'T need permission:
To use quotes from famous people as long as they are used in a brief and positive or neutral way to support your independent work - and with prop- er attribution. To quote or reference the title or author of a work such as books, poems, movies, TV shows or songs.
Can a catchy phrase be trademarked?
Yes, you can trademark a phrase, tagline, or catchphrase for your brand by registering it with the United States Patent and Trademark Office (USPTO). To qualify, your phrase must be distinctive, non-generic, and used in connection with commercial goods or services.
What word did Kim Kardashian try to trademark?
Kim Kardashian is again brewing up a social media storm – this time over her application to trade mark the word “Kimono” for her new range of shapewear.
Is Kool-Aid trademarked?
One says that government regulators complained that “Ade” was reserved for fruit juice products, so the name became “Aid.” The other states that “someone threatened to sue Edwin if he used the original name.” The “Kool-Aid” name was trademarked in 1934, again by Perkins Products.
Can a single word be trademarked?
This can include words, phrases, symbols, or designs that identify and distinguish the source of the goods or services of one party from those of others. Trademarks can take several forms, including: Word Marks: Single words or phrases, such as “Apple” for Apple Inc. Design Marks: Logos or stylized designs.
What are 5 things that can be copyrighted?
Five things that can be copyrighted are literary works (like books/software), musical works, dramatic works, pictorial/graphic/sculptural works (photos, paintings, sculptures), and audiovisual works (movies, videos). Copyright protects original expressions of ideas, not the ideas themselves, covering a wide range of creative content fixed in a tangible form.
What is stronger, TM or R?
Legal Protection: The ® symbol provides stronger legal protection than ™. It gives you the right to sue for trademark infringement if someone else tries to use your registered trademark without permission.
What are the three requirements for trademarks?
A good trademark needs to be distinctive (unique, not generic/descriptive), non-functional (not a necessary part of the product), and must be genuinely used in commerce to sell or advertise goods/services, preventing customer confusion and establishing brand identity. These core legal requirements ensure the mark serves its purpose as a source identifier for consumers.
How to avoid trademark violations?
How to Avoid Accidental Trademark Infringement
- Do your research. Before you settle on a name, logo, or domain name, make sure it is not already trademarked. ...
- Enlist help. ...
- Consider general liability insurance. ...
- Register your trademark. ...
- Document your findings.
Is it better to trademark or LLC?
An LLC (Limited Liability Company) creates a legal business structure that separates personal and business assets for liability protection, while a trademark protects your brand identity (name, logo, slogan) to prevent consumer confusion, with an LLC being the foundation and a trademark securing your brand's unique identifiers, serving different but complementary roles in business formation and protection. You usually form the LLC first as the legal entity and then register a trademark to protect your specific brand name and logo used within that business.
How can I tell if a phrase is trademarked?
To check if a phrase is trademarked, use the USPTO's TESS database, searching for exact matches and similar variations in the "Word and/or Design Mark Search (Free Form)" to find registered marks and pending applications, remembering that usage creates rights, so also check state databases and conduct general web searches for common law uses before consulting a professional for clearance.
How expensive is it to trademark a phrase?
The cost to trademark a phrase is between from $250 to $350 per trademark class. This is the cost to submit your trademark application to the USPTO. The easiest way to submit an application to register your trademark is online, through the USPTO's Trademark Electronic Application System (TEAS).
Is there a poor man's trademark?
A poor man's trademark is an outdated and ineffective strategy for proving ownership of intellectual property. Mailing a logo or written work to oneself provides little to no legal protection under U.S. copyright or trademark law.
Can someone steal my logo if it's not trademarked?
If your logo is registered with the USPTO (U.S. Patent and Trademark Office), you have a strong legal foundation to stop others from using it. But even without registration, you may still have common law rights if you've been using the logo consistently in commerce.
What violates a trademark?
To prevail on a claim of trademark infringement, a plaintiff must establish that it has a valid mark entitled to protection; and that the defendant used the same or a similar mark in commerce in connection with the sale or advertising of goods or services without the plaintiff's consent.