Can I put a Nike logo on a shirt for personal use?
Asked by: Prof. Willow Wisozk Sr. | Last update: February 4, 2026Score: 4.6/5 (48 votes)
No, you generally cannot put the official Nike logo (the Swoosh) on a shirt for personal use without permission because it's a registered trademark, and using it could imply Nike endorses your product, which is illegal unless it's your own company logo on actual Nike apparel or you're buying custom Nike gear for your business. Even for personal use, it's risky; while less likely to be pursued than commercial sales, you're still using their protected branding, which can lead to issues if shared or sold later.
Can I print a logo on a shirt for personal use?
A: Using a trademarked logo or slogan on a custom t-shirt for personal use may be acceptable, but using it for commercial purposes would likely be considered trademark infringement.
Is the Nike logo free to use?
Yes, the Nike Swoosh logo is trademarked. Nike trademarked the iconic swoosh logo in 1972 and currently owns several trademark registrations for it.
Do logos fall under fair use?
Logos are the property of their respective trademark owners. Logo usage must comply with the principles of “fair use,” which allow referencing a brand without endorsement, misrepresentation, or alteration. If you're unsure, consult a legal professional.
How to avoid copyright infringement with t-shirts?
To avoid t-shirt copyright infringement, use only original designs, public domain art, or images with explicit licenses (like Creative Commons); always assume content found online is protected; avoid branded logos, characters, and celebrity likenesses; and conduct reverse image searches to verify ownership, understanding that even slight alterations usually don't prevent infringement.
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Can I sell a shirt with a logo on it?
Well, this one is a straight-up no—you shouldn't put a logo on a shirt and sell it. Here's why: More often than not, logos are trademarked. Even if a logo isn't (or you're unsure whether it is), that still doesn't mean you're in the clear because most logos belong to a registered business, brand, or company.
What can I legally put on a shirt?
Legally, you can put your original creations, public domain works, common phrases, national symbols, and transformative parodies/commentary on a shirt, but avoid copyrighted characters, logos, lyrics, or celebrity likenesses unless you have a license. Focus on unique designs, facts, or items where copyright/trademark protection has expired for safe commercial use, and always verify licensing for any royalty-free images.
Can I use the Nike swoosh?
Not without risk - trademark law helps safeguard against consumer confusion and protects brand identity. Under the Lanham Act, which governs U.S. trademark rights, Nike holds exclusive legal rights to the Swoosh under the categories in which it has been registered.
How much do you need to change a logo to avoid copyright?
Although I've often heard people cite an alleged “20%” or “25% Rule,” e.g., that you can avoid infringement by changing your copy a certain percentage from the original, those are myths. There are no formulas for calculating infringement, especially for visual works.
Can you use sports logos without permission?
Using sports logos without permission from the trademark owner might lead to a copyright and trademark infringement lawsuit. Don't attempt to modify a copyrighted image. Altering any copyrighted image or intellectual property is illegal and could lead to a lawsuit from the creator.
Is the Nike logo copyrighted?
Yes, Nike does have a copyright on its iconic Swoosh logo. The Swoosh is a trademarked symbol, which means it's legally protected against unauthorized use. To enforce its copyright, Nike can take legal action against individuals or entities that use the Swoosh without permission.
Is it okay for Christians to wear Nike?
Yes, Christians can wear Nike, as there are no explicit biblical prohibitions, but some Christians choose not to due to ethical concerns (labor practices) or the brand's association with the Greek goddess of victory, Nike, while others focus on the "in Christ we are victors" message, emphasizing personal conviction and prioritizing spiritual identity over brand loyalty.
How much does a Nike logo cost?
The Nike “Swoosh” logo was designed in 1971 by Carolyn Davidson, a graphic design student at Portland State University, for just $35. Years later, Nike founder Phil Knight gave her company shares as a token of appreciation, which are now worth over $3 million.
What is the 3-3-3 rule for clothes?
The 3-3-3 rule for clothes is a minimalist styling method where you select 3 tops, 3 bottoms, and 3 pairs of shoes to mix and match, creating a capsule wardrobe for easier dressing, especially for travel or reducing decision fatigue. This strategy, popularized by TikToker Rachel Spencer, helps you see new outfit combinations (3x3x3 = 27 looks!) with fewer versatile, high-quality pieces, simplifying mornings and encouraging intentional style.
Can I put any saying on a shirt and sell it?
Quotes can be trademarked if they're recognisable and mention famous characters. Everyone has the copyright to anything they write down, but it won't be protected if the sentence is short or generic. Also, most people won't bother pursuing you for using it on a T-shirt as long as it is properly attributed.
What is the 3 month rule for copyright?
The "copyright 3 month rule" refers to a key deadline for U.S. copyright registration: you must register your work within three months of its first publication (or before infringement begins) to be eligible to claim statutory damages and attorney's fees in a copyright infringement lawsuit, which can be crucial for remedies beyond just an injunction. Failing to meet this deadline means you generally can only sue for actual damages (harder to prove) if infringement occurs, but registration is still vital for other benefits and to sue at all, notes Donahue Fitzgerald LLP and Cotman IP.
How to avoid copyright infringement on a logo?
If you ever want to bring someone to court for using your design in the United States it is required to have your copyright registered first. Registered Trademarks: This is the best protection any logo can have from theft and gives the entire Logo Design and name protection.
Is $100 a good price for a logo?
A $100 logo is acceptable for basic needs or budget startups, often from logo makers or beginner freelancers, but it usually lacks deep strategy and unique branding, with truly professional, strategic logos often starting much higher ($300-$1,000+) from experienced designers or agencies for a unique, well-developed brand asset. It's a trade-off: $100 gets a visual quickly, while higher prices buy strategic thinking and brand identity, so it's "good" if you understand the limitations.
Does copyright apply to personal use?
Personal use is when an individual uses a copyrighted work for private purposes, such as learning or entertainment. Personal use is a right given in the Copyright Clause of the U.S. Constitution, however, an issue arises when the individual wants to make a copy of the copyrighted work.
Can I use a Nike logo on a shirt?
Keep in mind that a trademark is different from copyright and offers protection to words, phrases, symbols, and designs that identify goods and services like Nike's “swoosh” or their slogan “Just Do It.” Using a trademarked logo without permission, even if it's for personal use, can also result in legal issues.
Who owns the Nike logo?
The Nike Swoosh corporate trademark was created in 1971 by Carolyn Davidson while she was a graphic design student at Portland State University. Davidson started as a journalism major but switched to design after taking a design course to "fill an empty elective." She attained a bachelor in graphic design in 1971.
How can I check if a logo is copyrighted?
Go to the USPTO website: www.uspto.gov. Click on the Search Trademarks link to access TESS. Choose the Basic Word Mark Search or the Design Search Code Manual for logos.
Can you use logos for personal use?
The rule of thumb is to never use copyrighted or trademarked material without the permission of their owner, but, as always, there are exceptions, and this is where the Fair Use doctrine comes into play.
What is the 5 outfit rule?
The "5 Outfit Rule" is a smart shopping guideline: before buying a new clothing item, you must be able to envision at least five different outfits you can create with it using pieces you already own. This rule promotes mindful consumption, ensures versatile purchases, reduces impulse buys, saves money, and helps build a functional, mix-and-match wardrobe by focusing on longevity and wearability.
What can I put on a shirt without copyright?
What Can You Print on a Shirt?
- Art you own the copyright to. ...
- Art in the public domain. ...
- Art available royalty-free. ...
- Design elements composing something unique. ...
- Parody art that suitably transforms the original. ...
- Art that you gain permission to use. ...
- Don't use brand logos other than your own.