Do I need a lawyer to trademark a name?

Asked by: Mr. Austyn Kuvalis  |  Last update: July 14, 2026
Score: 4.1/5 (1 votes)

No, you are not legally required to hire a lawyer to trademark a name in the United States; you can file directly through the USPTO. However, a lawyer is strongly recommended to conduct a proper clearance search, avoid rejection due to technical errors, and navigate complex legal issues like "likelihood of confusion".

How much does trademarking a name cost?

Federally trademarking a name in the United States typically costs between $𝟑𝟓𝟎 and $𝟖𝟓𝟎 in base government filing fees. The exact price depends on how many categories (classes) of goods or services your name covers, as fees are charged per class.

Can I trademark a name without an attorney?

No. You do not need an attorney to file an application for registration of a trademark with the United States Patent and Trademark Office (USPTO). That being said, you really ought to hire an attorney if you can afford one.

Is it worth getting a trademark attorney?

Hiring a trademark attorney provides the benefit of expert guidance throughout the trademark registration process, which can reduce the risk of application errors. They offer insights into strategic trademark use that enhances brand value and market position.

What are common trademark mistakes to avoid?

Here are some of the most common trademark mistakes—and how to avoid them.

  • Failing to Conduct a Proper Search. ...
  • Choosing a Weak or Descriptive Mark. ...
  • Relying Only on Common Law Rights. ...
  • Failing to Enforce Trademark Rights. ...
  • Ignoring Maintenance Deadlines.

What is the purpose of a trademark? When does a business need a trademark?

30 related questions found

What words cannot be trademarked?

Generic terms can never receive trademark protection. They are words or symbols that communicate what type of product or service is being offered. “Email” and “modem” are generic terms. Similarly, “cereal” is a grass, the edible part of which is used for a breakfast food.

What is the rule 37 for trademark?

- An applicant for registration of a trademark may, whether before or after acceptance of his application but before the registration of the trademark, apply in Form TM-M accompanied by the prescribed fee for the correction of any error in or in connection with his application or any amendment of his application: ...

What names cannot be trademarked?

Non-trademarked names, or generic terms, are words that define a product or service category rather than a specific brand. Examples include "computer," "pizza," "coffee," or "bank". Unlike brand names, these cannot be exclusively owned because they are essential for public communication and competition.

How much do trademark attorneys charge?

Professional Service Fees

Initial consultations with trademark attorneys typically range from $150 to $400, though some offer free preliminary discussions. For standard trademark applications without complications, attorney fees generally fall between $600 and $1,500 per class of goods or services.

Do I need a trademark if I have an LLC?

LLCs do not protect business names or brand names. This means that someone could use your brand name and you would not be able to do anything about it with just an LLC. An LLC is just a way to structure a business for legal and tax purposes. You need a trademark to protect a name and stop anyone else from using it.

What are the three requirements for trademark?

In order to register a trademark, the trademark must meet three requirements: first use in a particular trade or geographic market, non-functionality, and distinctiveness. Generic words, even if stylized or foreign, cannot be registered as trademarks.

Which is better, TM or R?

Each letter represents the type of legal rights the mark is protected by. A mark followed by a TM (™) indicates a common law trademark, while R (®) represents the more formal registered trademark.

Can I trademark a name myself?

Yes, you can trademark your name, but only if you use it in business as a brand to sell goods or services. You cannot trademark a personal name just for everyday, non-commercial use.

What is the cheapest way to trademark a name?

The cheapest way to trademark a name is to file a federal application yourself directly through the USPTO website using the TEAS Plus option, which costs $250 per class of goods/services. This avoids attorney fees but requires you to perform your own search and complete complex paperwork.

Should I get a trademark or LLC first?

You should generally form your LLC first, and then file for a trademark. The LLC creates your legal business entity, which should own the trademark, whereas the trademark protects your specific brand name, logo, or slogan from being used by competitors.

What are the four types of trademarks?

Trademarks are categorized by their distinctiveness and strength, ranging from strongest to weakest: fanciful/arbitrary (unique or unrelated), suggestive (implies quality), descriptive (identifies characteristics), and generic (common names). These categories determine a mark's ability to be registered with the USPTO and enforced against competitors.

What are common trademark mistakes?

Failure to Consider Potential Scope of Use

A company often fails to consider the scope of use of the mark. The initial plan may be to use a proposed mark in connection with only one or a few products. But as the brand develops there may be a desire to expand the use to related or even unrelated products and services.

How long does a trademark last?

A registered trademark can last indefinitely. Unlike patents or copyrights, trademarks do not expire after a set number of years. They last as long as the mark remains in active use in commerce and you consistently meet maintenance requirements.

Can I trademark a logo for free?

Can you trademark a logo for free? Yes, you can trademark a logo for free by establishing a “common law” trademark through use of the logo in commerce. This means using the logo to brand your company, business, product, or service.

What are the top 10 illegal names?

While U.S. naming laws are generally permissive, courts have rejected several names based on obscenity, symbols, or official titles. Frequently cited examples of prohibited names include Jesus Christ, Santa Claus, Adolf Hitler, Messiah, King, Queen, Majesty, @, 1069, III, and Nutella.

What are the three requirements of a good trademark?

There are multiple requirements for trademarks and for litigation around trademark infringement, but there are three primary requirements businesses need to be aware of: Trademark distinctiveness, use in commerce, and lack of conflicts.

Can you get sued for using a trademarked name?

Suing for Trademark Infringement

If a person who owns a trademark thinks that someone else is using it without permission or authorization, they can take legal action by filing a lawsuit. Depending on the specific circumstances of the case, the lawsuit may be filed in either state or federal court.

What are the 7 types of trademarks?

There are seven main types of trademarks, each serving a unique purpose and providing different levels of protection. These include Product Mark, Service Mark, Collective Mark, Certification Mark, Shape Mark, Pattern Mark, and Sound Mark.

What's more powerful, a trademark or a registered?

A registered trade mark generally provides stronger legal protection than an unregistered trade mark. Trade marks can be used to protect a logo, phrase, word, letter, colour, sound, smell, picture, movement, aspect of packaging or any combination of these.

What are three requirements to be granted a trademark?

What are the requirements to register my trademark with the U.S. Patent and Trademark Office (“USPTO”)?

  • Be distinctive;
  • Not legally conflict with any existing pending or registered marks;
  • Be in actual use;
  • Be used in interstate commerce, e.g. the sale of goods across state lines; and.