Does Kendall Jenner own 818 Tequila?
Asked by: Hal Crooks | Last update: May 20, 2026Score: 4.5/5 (30 votes)
Yes, Kendall Jenner founded and owns 818 Tequila, leveraging her influence as a model and celebrity to develop and promote the brand, which is produced in Jalisco, Mexico, using sustainable practices and family-owned farms. She serves as the brand's Chief Creative Officer, going beyond mere endorsement to actively shape its development and sustainability efforts.
Who actually owns 818 tequila?
818 Tequila was founded by model and media personality Kendall Jenner, who is the primary owner and driving force behind the brand, focusing on quality, sustainability, and community in its production in Jalisco, Mexico, with support from partners like the Pérez family (Grupo Solave) and CEO Mike Novy.
What brands does Kendall Jenner own?
The 818 Tequila brand was founded by Kendall Jenner in 2021, while the Sprinter RTD was launched in March by Kylie. Calabasas Beverage Co. is owned fifty-fifty by both businesses.
How much money does Kendall make from 818?
While exact personal earnings aren't public, Kendall Jenner's 818 Tequila is a significant business, achieving over $100 million in annual revenue within two years and seeing estimated sales of $25 million in 2022; her ownership stake, combined with her supermodel income and endorsements, contributes to her estimated $60 million net worth, making 818 a major income driver.
How did Kendall Jenner come up with 818 tequila?
“818 is the area code of Calabasas, my home,” Jenner tells BAZAAR Australia/New Zealand of the inspiration behind the brand's name. “The 818 area code may be home to me, but the earth is home to all of us, and I wanted a name and brand that could speak to that.”
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Who is the CEO of 818?
The CEO of 818 Tequila's parent company, Calabasas Beverage Company, is Larry Goodrich, who took over in late 2025, succeeding Mike Novy. Novy, previously the CEO of 818, moved to become CEO of Ole Smoky Distillery, while Goodrich, a former 818 CEO and current Chairman of Calabasas, stepped back into the top role for the holding company, which also includes Sprinter vodka soda.
What is Kendall Jenner diagnosed with?
Kendall Jenner has publicly shared her struggles with anxiety and sleep paralysis, a condition where she temporarily can't move or speak while her mind is awake, often linked to stress and lack of sleep. She has discussed these experiences on reality shows and in interviews, highlighting panic attacks and the challenges of managing her mental health alongside her demanding career, noting anxiety has impacted her since childhood.
Who is richer, Kylie or Kendall?
Kylie Jenner is significantly richer than Kendall Jenner, with Kylie's net worth estimated at around $670-$700 million (as of late 2025/early 2026) from her Kylie Cosmetics empire, while Kendall's wealth is estimated at about $60 million, primarily from her high-profile modeling career. Kylie's fortune comes from her beauty business, whereas Kendall earns substantially from modeling endorsements and fashion shows.
Is Kendall a billionaire or a millionaire?
Kendall Jenner is a millionaire, with recent estimates placing her net worth around $60 million, making her the highest-paid model in the world, but not a billionaire like her sister Kylie Jenner or Kim Kardashian. Her wealth comes from lucrative modeling contracts, reality TV earnings, and her 818 Tequila brand.
What company does Kendall Jenner own?
Kendall Jenner's primary brand is 818 Tequila, a successful spirits company she founded, named after her Calabasas area code, known for its sustainability efforts and award-winning products. She's also known for collaborations like the Kendall + Kylie fashion line with her sister Kylie and her work with brands like Alo Yoga and L'Oréal, but 818 Tequila is her own independent venture.
Who owns 51% of Kylie Cosmetics?
Coty Inc., a global beauty company, owns the 51% majority stake in Kylie Cosmetics, having purchased it from Kylie Jenner in a 2020 deal, though Jenner retains significant involvement and creative control. While Coty holds the majority, Kylie Jenner's entities (like New King Kylie Holdings) own the remaining 49%, with ongoing discussions reportedly occurring about Jenner potentially buying back part or all of Coty's stake.
Does 818 own Sprinter?
According to Novy, Calabasas Beverage Company is a “reverse holding company,” owned 50/50 by the Sprinter and 818 teams. The arrangement, he said, has allowed for the brands' strategies to be more synchronized. Sprinter will soon launch its second variety pack with four new unannounced flavors.
Which car does Kendall Jenner own?
Luxury on Wheels
Kendall's collection also boasts of luxury with cars like the Range Rover, Audi R8, and Ferrari 458 Spider gracing her garage. These cars are epitomes of luxury and technology amalgamated into one.
What tequila does P. Diddy own?
Diddy's tequila brand is DeLeón Tequila, a premium spirit he partnered with global spirits company Diageo to promote, though their business relationship ended in 2024 with Diageo gaining full ownership after legal disputes where Diddy alleged mistreatment and racism, claims Diageo denied. Originally founded by Brent Hocking, DeLeón emphasizes 100% blue weber agave and traditional Mexican craftsmanship, becoming known for its luxury appeal under Diddy's involvement before the recent settlement.
What is Kendall Jenner's net worth from 818?
Kendall Jenner's net worth is estimated around $60-$90 million, largely driven by her lucrative modeling career with brands like Dior, her role in The Kardashians, and significantly, her successful 818 Tequila brand, which contributes millions in sales and is a major asset, with some reports valuing her stake in the millions.
What does 818 stand for?
The number 818 holds meanings from numerology (angel number 818 signifies abundance, positive change, and manifestation), real-world references (like the 818 area code for California's San Fernando Valley and 818 in the Dewey Decimal System for American literature), mathematical properties (a palindrome and semiprime), and cultural uses. In spirituality, it suggests aligning thoughts with reality for wealth and opportunities.
Why is Kylie Jenner no longer a billionaire?
Kylie Jenner is no longer considered a billionaire because Forbes alleged in 2020 that her family significantly inflated the value of her Kylie Cosmetics business, with discrepancies found between private financial information and public filings, suggesting her actual earnings were far lower than reported, dropping her net worth below the billion-dollar mark. Jenner denied these claims, calling them inaccurate, but Forbes stood by its investigation, which revealed inconsistencies, particularly around the Coty deal and skincare line sales, leading to her removal from the billionaires list.
Who is the least rich Kardashian?
The least wealthy member of the core Kardashian-Jenner family is generally considered to be Rob Kardashian, with reported net worths around $10 million, significantly less than his sisters Kim, Kylie, Kourtney, and Khloé, and their mother Kris, who all have fortunes well into the tens or hundreds of millions, or even billions. He earns income from his sock brand, Arthur George, and past reality TV appearances.
Who's richer, Kylie Jenner or Hailey Bieber?
Kylie Jenner: $300 million per year. Hailey Bieber: $320 million per year.
What is Kylie Jenner diagnosed with?
Kylie Jenner has publicly shared that she deals with chronic back pain since her second pregnancy, leading her to undergo stem cell therapy, and has also discussed struggles with anxiety, while a past health scare involved a diagnosis of recurrent corneal erosion syndrome (an eye condition) and possibly an incidental brain aneurysm found on a scan, though she focuses on managing the pain and mental health.
Who's richer, Taylor Swift or Kim Kardashian?
Yes, recent reports from late 2025 indicate that Kim Kardashian has surpassed Taylor Swift in net worth, with Kardashian estimated at around $1.9 billion due to her Skims brand, while Swift was valued at about $1.6 billion, though both are billionaires.
Who is the kindest Kardashian?
There's no single "nicest" Kardashian as it's subjective, but Khloe Kardashian is often cited as sweet and kind, known for her supportive role and empathy, while some sources highlight Kim Kardashian and Kris Jenner for being personable and polite with staff, and Kylie Jenner is seen as a kind mom and businesswoman. Opinions vary, with some finding Kourtney more relatable or genuine in her own way.
What phobia does Kendall Jenner have?
The condition is known as trypophobia; a person who fears irregular patterns or clusters of small holes. While the phobia is not listed in scientific literature (yet), little holes, however, are a deep-rooted fear Kendall Jenners suffers from. In particular, she fears pancakes.