How do I make sure no one can steal my business name?

Asked by: Mrs. Fae Johnston II  |  Last update: February 17, 2026
Score: 4.6/5 (50 votes)

To prevent someone from stealing your business name, you need a multi-layered strategy: secure your name legally with a federal trademark (the strongest protection), register your domain name, claim all relevant social media handles, and register your business entity name with the state; then, continuously monitor for infringement using alerts and watch services.

How to make sure no one takes your business name?

Trademark. A trademark can protect the name of your business, goods, and services at a national level. Trademarks prevent others in the same (or similar) industry in the United States from using your trademarked names.

How to legally protect a business name?

Trademarks can be registered at state and federal level. To register your trademark at federal level, visit the United States Patent and Trademark Office (USPTO) website. You can file for a trademark for less than $300.

How to protect your business name for free?

File a Trademark Application

  1. Visit the USPTO website and create an account.
  2. Choose the correct form for your application. ...
  3. Fill in the required information, which includes details about your business and the goods or services associated with your name.
  4. Submit your application electronically.

How do you stop someone from using your business name?

Apply for a trademark

Trademarking your business name gives you additional protections beyond just registering it with the state. A trademark prevents another company from using a similar business name to sell goods or services. It also gives you the right to present a trademark lawsuit in federal court.

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34 related questions found

Will an LLC protect my business name?

While forming an LLC is an important step in establishing your business, it does not provide comprehensive protection for your business name. To ensure your name is secure, especially if you plan to operate in multiple states or nationally, consider registering a trademark.

How to legally protect your business?

How to Legally Protect Your New Business Ideas

  1. Types of Intellectual Property.
  2. Filing for Patents and Trademarks.
  3. Using Copyrights and Trade Secrets.
  4. Non-Disclosure Agreements (NDAs)
  5. Regular Audits and Monitoring.

What to do if someone steals your business name?

If you believe someone is infringing on your trademark, the first line of defense is generally to send the offender a “cease and desist” letter, in which you order the offender to immediately stop using your trademark. If your letter does not produce the desired results, then filing a lawsuit is a common next step.

How much does it cost to protect your business name?

If you're filing for a trademark to protect your business name on a national level, the cost starts from $250–$350 for just the application, plus legal fees if you decide to hire an attorney.

How to make sure no one steals your logo?

Obtaining a registered trademark for your brand's IP will allow you to use the registered trademark symbol “®” in conjunction with these assets. Not only will this deter would-be thieves from stealing your stuff, but it will also give you verifiable proof that you are the original owner of the trademarked material.

How to secure an LLC name?

To make sure someone doesn't swoop in and snatch up the name before you're ready to register your LLC, you can reserve the name with your state. You can do that by filing a name reservation request form with your state's Office of the Secretary.

What is the 3 month rule for copyright?

The "copyright 3 month rule" refers to a key deadline for U.S. copyright registration: you must register your work within three months of its first publication (or before infringement begins) to be eligible to claim statutory damages and attorney's fees in a copyright infringement lawsuit, which can be crucial for remedies beyond just an injunction. Failing to meet this deadline means you generally can only sue for actual damages (harder to prove) if infringement occurs, but registration is still vital for other benefits and to sue at all, notes Donahue Fitzgerald LLP and Cotman IP. 

What names to avoid for LLC?

You should avoid LLC names that are misleading, offensive, too similar to existing brands, or use restricted words like "Bank," "Trust," or "Insurance" without proper licensing; also steer clear of implying government affiliation or illegal activity and names that are hard to spell or remember, as these can cause legal issues, confusion, or hinder branding.
 

Does an LLC protect your logo?

However, forming an LLC does not protect your brand name, logo, or slogan on a national level. What Does a Trademark Protect? A trademark protects your business name, logo, slogan, or other brand identifiers from being used by someone else.

How do I legally own my business name?

To get a legal business name, first search to ensure it's unique at the state level (Secretary of State) and federally (USPTO for trademarks), then register it by filing formation documents (like Articles of Incorporation/Organization for LLCs/Corps) with your state's Secretary of State or registering a "Doing Business As" (DBA) name if operating under a different name than your legal entity; requirements vary, so check local/state rules and consider trademarking and getting a domain name for broader protection. 

Can someone legally use my LLC business name?

No. Granted, forming an LLC does offer a solid foundation for protecting your business identity. The structure of an LLC shields personal assets in legal situations.

Is it better to trademark or LLC?

An LLC (Limited Liability Company) creates a legal business structure that separates personal and business assets for liability protection, while a trademark protects your brand identity (name, logo, slogan) to prevent consumer confusion, with an LLC being the foundation and a trademark securing your brand's unique identifiers, serving different but complementary roles in business formation and protection. You usually form the LLC first as the legal entity and then register a trademark to protect your specific brand name and logo used within that business. 

Can I trademark my business name myself?

Filing for a trademark application is rather simple; you can do it yourself by filing the application directly with the USPTO for a $325 fee, or through online services for a small, additional fee.

Is trademarking a name worth it?

Trademarking your company name provides essential legal protection, which enhances brand recognition and increases your business's financial value. These benefits help safeguard your brand against infringement and competition.

How to legally protect a brand name?

For stronger legal protection, you can register your trademark with the U.S. Patent and Trademark Office (USPTO). A registered trademark provides: Nationwide protection. A public record of your ownership.

Can someone steal my LLC?

Identity Theft Using LLC

With stolen identity, they file articles of organization to open an LLC in the victim's name or even a similar-sounding name. Then, scammers move to open business bank accounts. With LLCs, banks sometimes bypass the scrutiny placed on individuals.

How much does it usually cost to sue?

Average lawsuit costs vary dramatically, from around $1,000-$5,000 for small claims to tens or even hundreds of thousands for complex civil cases, with median costs for typical matters like auto or employment disputes ranging from $43,000 to over $122,000, depending heavily on complexity, case type, attorney fees (often hourly or contingency), and expert witness involvement. 

What is the 3 month rule in business?

The "3-month rule" in business isn't one single rule, but a versatile concept emphasizing short-term cycles for realistic goal-setting, testing, and strategic focus, often seen in new job onboarding (learning curve), marketing (seeing results), or quarterly planning (90-day cycles for growth) to avoid overwhelm and ensure consistent progress over annual plans. It suggests giving initiatives, yourself, or new ventures about 90 days to gather data, adjust, and show initial traction before making major pivots or judging success. 

How do I lock down a business name?

In these cases, your best bet is to register a trademark to help protect your business' name nationally. You can file trademark applications with the United States Patent and Trademark Office (USPTO), but it can get complicated. For example, should you be applying for a trademark on the federal or state level?

What percentage of small businesses get sued?

Here are some statistics on businesses being sued in the United States: 36% to 53% of small businesses are sued every year. 43% of all small businesses face the threat of a lawsuit annually. About 45% of small businesses are currently involved in litigation.