How do I register my own brand?

Asked by: scraper  |  Last update: September 30, 2026
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Registering a brand primarily means getting a trademark to legally protect your business name, logo, or slogan from being used by competitors. The core steps involve checking if your mark is available, preparing the necessary application, and filing it through the USPTO Trademark Center.

How much does it cost to get your brand registered?

For a state filing, as mentioned earlier, the California trademark filing fee is typically $70 per class, while federal filings range from $250 to $350 per class. The key difference is that while state registration only covers California, federal registration provides nationwide protection.

Should I do LLC or trademark first?

You should establish your LLC first, and then apply for your trademark.

What do I need to register a brand?

Once you've selected a strong trademark, you'll need to identify:

  1. Whether your trademark format is a standard character mark, a stylized/design mark (also called a "special form" mark), or a sound mark.
  2. The goods and services you're using or will use with your trademark.
  3. Your application filing basis.

What is the cost of brand registration?

Trademark Registration Fees Via Professional Services

Below is a general cost range for professional services: Basic Trademark Registration Services: ₹5,000 to ₹15,000. This typically includes filing the application and preparing the necessary documents. Comprehensive Trademark Services: ₹15,000 to ₹30,000.

How To Trademark Your Business Name & Logo

23 related questions found

What is the cheapest trademark?

The cheapest way to get a trademark is to file it yourself (Pro Se) directly with the government. However, the mandatory government filing fees still apply.

Do I need an LLC to start a brand?

Starting a business in the US doesn't require forming a Limited Liability Company (LLC). However, understanding the implications can help you make an informed decision. An LLC offers benefits such as personal liability protection and potential tax advantages, but it is not the only option available.

What's more powerful, a trademark or a registered?

A registered trade mark generally provides stronger legal protection than an unregistered trade mark. Trade marks can be used to protect a logo, phrase, word, letter, colour, sound, smell, picture, movement, aspect of packaging or any combination of these.

How long does it take to register a brand in the US?

Registering a brand (trademark) in the U.S. typically takes 12 to 18 months from filing to registration, assuming a smooth process with no major objections. The initial examination by the USPTO usually begins in 5–7 months, but legal issues or office actions can extend this timeline significantly.

What names to avoid for LLC?

When choosing an LLC name, avoid restricted, misleading, and heavily trademarked terms to prevent immediate state rejection or future legal trouble. Key categories to avoid include:

Can I trademark a name myself?

You can trademark your name, but only if you use it in commerce to brand specific goods or services. You cannot trademark a name just to own it personally. To be approved, your name must be distinct and not conflict with existing brands.

What is the biggest disadvantage of an LLC?

The biggest disadvantage of an LLC is the self-employment tax burden, as all business profits are subject to Social Security and Medicare taxes. However, "biggest" is subjective; if you plan to scale, the inability to issue stock to raise venture capital is the most critical drawback.

What names cannot be trademarked?

Non-trademarked names, or generic terms, are words that define a product or service category rather than a specific brand. Examples include "computer," "pizza," "coffee," or "bank". Unlike brand names, these cannot be exclusively owned because they are essential for public communication and competition.

Is trademarking a logo worth it?

It depends. Higher value tends to lie in name recognition rather than familiarity of a logo. Since logos change more often than names, it usually makes more sense to register a standard character mark to protect the business moniker itself.

Can I register a brand name for free?

You cannot register a trademark for free because every application filed with the U.S. Patent and Trademark Office (“USPTO”) must be accompanied by a non-refundable filing fee. This fee is mandatory and is non-refundable. The USPTO filing fee is $250 or $350 per class of goods or services.

What are 5 things that can be copyrighted?

Copyright, a form of intellectual property law, protects original works of authorship including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture.

What is the 5 year rule for trademarks?

Strategic Advantage: Filing for Section 15 Incontestability

A trademark may qualify after five consecutive years of continuous use in commerce, assuming no successful legal challenges during that period. Once approved, the registration gains stronger legal standing.

How do I do a poor man's copyright?

A "poor man's copyright" is a method where creators mail a copy of their work to themselves and keep the envelope sealed to prove the date of creation. While people have done this for decades to save money, it is largely a myth and does not provide valid legal protection in courts.

What is the $400 rule for self employed people?

If your net earnings are $400 or more in a year, you must report your earnings on Schedule SE, in addition to the other tax forms you must file. If you work for an employer, you and your employer each pay a 6.2% Social Security tax on up to $184,500 of your earnings.

What online business can I start with $5000?

20 Low-Cost Business Ideas Under $5,000

  • Freelance Writing or Editing. Cost: Under $1,000. ...
  • Social Media Management. Cost: $2,000 or less. ...
  • Virtual Assistant Services. Cost: $1,500 or less. ...
  • Dropshipping. Cost: $3,000 or less. ...
  • Handmade Crafts Business. ...
  • Pet Sitting or Dog Walking. ...
  • Photography Business. ...
  • Event Planning.

Does an LLC protect your logo?

There is no legal or regulatory requirement to put “LLC” in your logo. Putting “LLC” in your logo does not provide any additional legal protection for your business. If you include LLC in your logo you can hurt your marketing/branding, for many reasons.

What is the rule 37 of trademark?

Further, Rule 37 of Trade Marks Rules, 2017 states that an applicant for registration of a trademark may, whether before or after acceptance of his application but before the registration of the trademark, apply in Form TM-M accompanied by the prescribed fee for the correction of any error in or in connection with his ...

Should I get a trademark or LLC first?

In most cases, you should get an LLC first. An LLC establishes your official business entity, limits your personal liability, and provides the proper legal owner to hold your trademark.

What are common trademark mistakes?

Failure to Consider Potential Scope of Use

A company often fails to consider the scope of use of the mark. The initial plan may be to use a proposed mark in connection with only one or a few products. But as the brand develops there may be a desire to expand the use to related or even unrelated products and services.