How do you appeal a trademark refusal?

Asked by: Frank Abbott  |  Last update: April 2, 2026
Score: 4.4/5 (2 votes)

To appeal a trademark refusal in the U.S., you file a Notice of Appeal with the Trademark Trial and Appeal Board (TTAB) and pay the fee after the Examining Attorney's final rejection; then, you file an appeal brief, followed by the examiner's brief and your reply brief, arguing against the refusal grounds (like likelihood of confusion or descriptiveness) by providing evidence or legal arguments, but you must also resolve non-appealable requirements with the examiner first.

Can you appeal a trademark rejection?

If you believe the examiner's decision is wrong but you don't have new evidence, you can appeal to the Trademark Trial and Appeal Board (TTAB), the USPTO's administrative board for trademark disputes. You must file a Notice of Appeal within three months of the Final Office Action.

How to fight a trademark opposition?

A trademark opposition is heard and judged by the Trademark Trial and Appeal Board (“TTAB”). Similar to a court case, you will have to answer every allegation made in the opposition, and you will have to file an Answer within thirty (30) days of the filing of the other person's notice of opposition.

What happens if my trademark is rejected?

If a trademark application has been rejected, applicants have the final option of submitting an appeal with the United States Court of Appeals for the Federal Circuit. With this appeal, the court will have to review the USPTO's and TTAB's decisions before making their own decision on whether either party made an error.

How much does a trademark opposition cost?

Mid-Range Trademark Opposition Costs: $15,000 – $45,000. Sometimes both parties are unwilling to compromise. In that case, you should expect that the trademark opposition proceeding will advance beyond the initial stage to the discovery phase.

What Happens When Appealing a Trademark Refusal to the TTAB

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What is the burden of proof for trademark opposition?

As the opposer who filed the opposition, you bear the burden of proof. That means that opposers have the burden of proving their case. What must be proven, therefore, depends on the specific claims contained in the Notice of Opposition.

Is a trademark lawyer worth it?

Yes, a trademark lawyer is generally worth it for most businesses because they prevent costly mistakes, navigate complex legal requirements, and offer long-term brand protection, significantly increasing the chance of a successful registration and reducing future legal risks, even though it costs more upfront than DIY. An attorney ensures proper search, application, and classification, safeguarding your brand's future expansion and value, which saves time and money compared to fixing errors later or facing infringement issues, according to law firms https://www.turnerpadget.com/why-you-need-an-attorney-to-register-your-trademark, https://www.gunn-lee.com/do-you-need-a-trademark-attorney-here-is-what-you-should-know,. 

What is the most common reason that a trademark might be rejected?

Possible Grounds for Refusal of a Mark

  • Likelihood of Confusion: The USPTO conducts a search for conflicting marks as part of the official examination of an application only after a trademark application is filed. ...
  • Sound.
  • Appearance.
  • Meaning.
  • Commercial Impression.
  • Goods.
  • Services.
  • Goods and Services.

How long does a trademark appeal take?

How long does an appeal take? A. The average appeal takes approximately 15 months.

What are absolute grounds for refusal?

Absolute grounds for refusal prevent the registration of a trademark due to deficiencies in its protectability. Distinctive character is essential: brands that are too descriptive or general are rejected. Misleading information or illegal contents are frequent reasons for rejection.

What are the grounds for opposing a trademark?

Additional grounds that may be asserted in an Opposition or Cancellation proceeding are (1) if the mark is merely a surname; (2) the application was not filed by the owner of the mark; (3) the mark was not yet in use in commerce at the time the application was filed; (4) failure to disclaim unregistrable matter; (5) ...

How to challenge a trademark in Canada?

You must send a signed copy of your statement of opposition to the Registrar along with a covering letter clearly stating the application number and the trademark that you are opposing within two months from the date that the application was published in the Trademarks Journal on CIPO's website.

How common are trademark lawsuits?

How Many Trademark Infringement Lawsuits Were Filed in 2020? In 2020, there were 11,941 trademark infringement lawsuits filed in the United States. This figure illustrates the significant number of disputes that reach the litigation stage, emphasizing the aggressive stance businesses take to protect their trademarks.

What are valid reasons for appeal?

Grounds for appeal are the specific legal reasons a party claims a lower court made a significant error, justifying a higher court to review and potentially overturn the decision, commonly involving errors of law (wrong rules applied), procedural errors (unfair process), constitutional violations (rights denied), insufficient evidence, jury misconduct, ineffective assistance of counsel, or sentencing issues. These grounds must be clearly stated and demonstrate how the error unfairly prejudiced the outcome.
 

Are appeals usually successful?

No, appeals are generally not very successful, with overall reversal rates often between 10% to 20%, as higher courts tend to defer to lower court rulings; however, success rates vary significantly by case type, and stronger arguments focusing on specific legal errors (like improper evidence or jury instructions) improve chances, though they remain challenging. 

What are the 5 steps of the appeal process?

Five key aspects of the appeals procedure include filing the notice of appeal, preparing the record on appeal, writing persuasive legal briefs, participating in oral arguments, and the appellate court's review for specific legal errors, not retrying the case with new evidence. It's a procedural review focused on whether the trial court applied the law correctly, not a chance for a new trial. 

What are common mistakes in appeal writing?

The two biggest mistakes you can make in an appellate brief probably are misstating (especially exaggerating) facts and misciting (especially misquoting) law. Your must state the facts in the record with precision and accuracy. If you exaggerate, you lose credibility.

How often do trademarks get rejected?

According to the United States Patent and Trademark Office (USPTO), most applications for trademarks are successful. However, around 1-in-5 trademark applications get rejected annually. For those who spend significant time and resources applying for a trademark, that rejection ratio may seem shocking.

How to write a brief for an appeal?

An appellate brief should provide the judges with everything they need to write an opinion in your client's favor. Therefore, striking the right balance between persuasive advocacy and credibility is crucial. Incorporating your Theory of the Case. The Theory of the Case is the unifying theme of your client's case.

What to do if your trademark is rejected?

Four Options to Consider If Your Trademark Gets Rejected

  1. Option 1: Attempt to Negotiate With The Owner of the Conflicting Mark. ...
  2. Option 2: Submit a Request For Reconsideration. ...
  3. Option 3: File an Appeal of the Decision. ...
  4. Option 4: Submit a New Application.

What is the most ridiculous patent granted?

There's no single "most ridiculous" patent, as absurdity is subjective, but popular contenders include the "Bells on Rats" (luring rats to wear bells to alert you), a centrifugal force birthing apparatus, a fire escape suit with wings, and the "Banana Protective Device" (a hard plastic case for a single banana). Other contenders involve impractical ideas like self-kicking exercise machines, a skull-shaped device for ghostly confessions, and even a laser pointer for exercising cats, demonstrating a wide range of peculiar and impractical inventions throughout history. 

What are the grounds for refusal of TM?

The absolute grounds for refusal of trademark application in India inter alia includes that the trademark is devoid of any distinctive character, trademark consists of marks which designate the kind, quality, quantity values, geographical origins or time or production of the goods or services or the trademark is such ...

What not to say to a lawyer?

You should not tell a lawyer to "just do it," admit fault (like saying "I'm sorry" or "it was my fault"), downplay your case ("it's simple/quick"), compare them to other lawyers, or lie or withhold information, as these undermine their ability to help you; instead, be honest, factual, and provide all details, even bad ones, so they can build the strongest case, letting them guide strategy.
 

Can someone steal my logo if it's not trademarked?

If your logo is registered with the USPTO (U.S. Patent and Trademark Office), you have a strong legal foundation to stop others from using it. But even without registration, you may still have common law rights if you've been using the logo consistently in commerce.

Can I trademark without a lawyer?

No, a U.S.-based applicant isn't legally required to use an attorney to file a trademark, but it's strongly recommended because the process is complex, and mistakes can lead to rejection or weak protection. An attorney handles crucial tasks like trademark clearance searches, class selection, responding to Office Actions, and ensuring proper legal arguments, significantly increasing the chances of approval and providing better overall protection, though foreign applicants must use a U.S.-licensed lawyer.