How do you handle objections and rebuttals?

Asked by: Miss Ocie Auer  |  Last update: October 15, 2025
Score: 4.1/5 (17 votes)

Generally speaking, there are four basic steps to the process:
  1. Listen. Don't just let your prospect spell out their objections – actually listen. ...
  2. Understand. People are complex. ...
  3. Respond. Whether or not they seem like a serious issue to you, acknowledge that your prospect's concerns are valid. ...
  4. Confirm.

What are the 5 stages in handling objections?

Turning rebuttals into results – Five steps to overcoming sales...
  • Empathise with your prospect.
  • Understand their objections.
  • Prepare your own rebuttals.
  • Provide examples of your success.
  • Circle back and confirm.
  • Responding to objections promptly and effectively.

How do you answer how do you handle objections?

Be Brief, Be Gone Version
  • When you get an objection, shut it and listen
  • Acknowledge the objection
  • Explore the objection by asking questions
  • Respond and solve the concern

What are the 3 F's for handling objections?

What are the 3 Fs for handling objections? The 3 Fs for handling objections are Feel, Felt, and Found. This approach involves empathizing with the prospect's feelings, sharing that others have felt the same way, and explaining how they found a solution to their concern.

What are the 7 different ways to handle objections?

The 7-Step Objection Handling Framework
  • Step 1 - Listen Actively. ...
  • Step 2 - Acknowledge the Concern. ...
  • Step 3 - Ask Exploratory Questions. ...
  • Step 4 - Identify the Root Objection. ...
  • Step 5 - Provide a Tailored Solution. ...
  • Step 6 - Confirm Understanding. ...
  • Step 7 - Transition Smoothly.

How to Handle Rebuttals During a Sales Pitch | Free Sales Training Program | Sales School

18 related questions found

What are the 4 P's of objection handling?

Personalization, perceived value, performance value, and proof are the 4 P's of objection handling.

How to handle rebuttals?

This is a textbook situation that requires offering a rebuttal that leans on active listening, empathy, and understanding. Show that you understand their reaction initially and that you've heard the same reaction before, then offer them a solution for another key pain point that you've discovered.

What not to do when handling objections?

One of the worst things you can do when you hear an objection is to get defensive and argue with the prospect. This will only create more resistance and damage your rapport. Instead of trying to prove them wrong, try to understand their perspective and empathize with their concerns.

What is an example of an indirect denial?

The indirect denial begins by accepting the buyer's objection but then denies the objection. An indirect denial often takes the form of “yes, but” or “I agree.” Yes, I agree with what you said, but here's the correct information. For example, a buyer objects saying your price is higher than a competitor.

What is the biggest obstacle to overcome objections?

Understand the Objection Completely

Many objections hide underlying issues that the buyer can't or isn't ready to articulate. Often the true issue isn't what the buyer first tells you. It's your job to get to the heart of the objection and understand its source.

What are some good rebuttals?

10 Common sales objections and rebuttals
  • Rebuttal: "I understand that budget is a concern. ...
  • Rebuttal: "That's great to hear and it's good to stick with what works for you. ...
  • Rebuttal: "Absolutely, decisions like this need careful thought. ...
  • Rebuttal: "I'm truly sorry to hear that. ...
  • Rebuttal: "Totally understood.

How do you handle objections professionally?

Here's how it plays out:
  1. Step 1: Run an effective discovery process before closing objections arise. ...
  2. Step 2: When objections arise, thank your prospect. ...
  3. Step 3: Empathize to put your prospect at ease. ...
  4. Step 4: Ask open-ended questions to uncover the root cause of the objection.

How to convince a not interested customer?

Overcoming the “I'm not interested” objection
  1. Prioritize clarity. ...
  2. Show that you can relate. ...
  3. Delight them with your track record. ...
  4. Let your prospects do the talking. ...
  5. Set yourself up for later and track their information.

What is the golden rule of objection handling?

Active listening is the golden rule of sales, and it's no different when it comes to dealing with sales objections. Focus on any concerns your prospect raises and give them room to speak without interruption.

What is the key to handling objections?

Never brush off a prospect's concerns as a non-issue—even if it sounds trivial to you. Instead, acknowledge their concern to confirm that you understood how they are feeling. Validating your prospect's concern is an opportunity for you to establish empathy with your customers and handle objections with maturity.

Which is the correct 3 step approach to handle objections?

The Objection Handling Process: 3 Steps to “Yes”

(Really) Listen to the Issue. Repeat the Issue Back Clearly. (Option 1) Solve the Issue. Confirm the Issue Is Solved.

What is the yes but method?

This technique involves asking participants to pair up and discuss an idea, with one person making suggestions and the other responding initially with "Yes, but…" and then later with "Yes, and…" The principle is that the ideas generated under 'Yes, and…' and those under 'Yes, but…' will be different, providing a range ...

What is an everyday example of denial?

Examples of Denial

Substance Abuse: An individual with an addiction might deny the severity of their problem, believing they have control over their use. Grief: After losing a loved one, a person might refuse to accept the reality of the loss, which is a common part of the grieving process.

What is an example of an indirect argument?

Suppose I tried to argue, indirectly, that you owed me $20, like this: It must be that you owe me $20 (P); because if the opposite were true – if you didn't owe me $20 (~P) – then I'd have nobody to give me the money for the concert ticket.

How do I objection handle if I'm not interested?

5 Strategies to Tackle the “I'm Not Interested” Objection
  1. Use Pattern Interrupt. Pattern interrupting is a technique for introducing something unexpected to disrupt your prospect's thought patterns. ...
  2. Empathize and Resonate. ...
  3. Mirror Your Prospects. ...
  4. Use Accusation Audits. ...
  5. Try To Seek the Actual Reason.

When you ask a closing question, you should immediately?

Explanation: When you ask a closing question, you should immediately wrap up the conversation or discussion. It is a way to signal the end of the conversation and allow the other person to respond or provide their final thoughts.

Which of the following order is correct when handling objections?

4 Steps to Successfully Resolving Sales Objections

Neutrally acknowledge the objection. Ask open-ended questions to understand what is really driving the objection. Position a response, based on the customer's answers to these questions. Check to be sure that the response satisfies the customer's concern.

What is the biggest obstacle to overcoming objections?

The biggest skill that you need to handle objections in sales is the ability to listen. Very often, prospects have a reason that's blocking them from making a purchase, but they don't always express it clearly.

How do you politely rebuttal?

Be respectful in your reply. First, thank the reviewer for his/her in-depth analysis and useful comments. Then, explain where you feel you cannot completely agree with the reviewer's suggestion. Your answer should be clear and logical and should be backed by evidence.

What is the boomerang method for overcoming resistance?

hurling a buyer's objection back as a reason for buying. If, for example, a buyer objects that he or she cannot afford the item, a salesperson might answer, 'Yes, but can you afford not to buy it?'; sometimes referred to as the Translation Method.