How long does it take to trademark a phrase?
Asked by: Virgie Will | Last update: May 26, 2026Score: 4.4/5 (18 votes)
Trademarking a phrase in the U.S. typically takes 12 to 18 months, but it can be faster or much longer, depending on the complexity, volume of applications at the United States Patent and Trademark Office (USPTO), and potential issues like office actions or oppositions from other parties. A smooth process with no hiccups might finish in about a year, while delays from rejections or complex legal issues can extend the timeline significantly.
Is it hard to trademark a phrase?
Trademarking a common phrase can be challenging, as trademark law generally aims to protect distinctive and unique marks that can differentiate goods or services in the marketplace. Common phrases that are widely used and lack distinctiveness may be considered too generic to qualify for trademark protection.
How long does it take to get a phrase trademarked?
In general, the trademark registration process takes about 12-18 months according to the United States Patent and Trademark Office (USPTO). However, the trademark application and registration complex can become lengthy, and it's easy to get caught up in each phase.
Is it worth trademarking a phrase?
Yes, it's almost always worth trademarking a distinctive phrase if it's central to your brand, granting you exclusive rights, preventing consumer confusion, and building brand recognition (like Nike's "Just Do It"), though it requires investment in searches, filing fees, and potential legal help to secure your intellectual property.
Is it hard to get a trademark?
Getting a trademark is actually very easy. You pay your money, fill out your form, and send it in. You definitely don't need to get a lawyer for this.
How to Trademark a Phrase
What is the average cost to get a trademark?
A US trademark filing costs a base of $350 per class of goods/services with the United States Patent and Trademark Office (USPTO), but total costs vary widely, from a few hundred dollars for simple filings to thousands with attorney fees, handling office actions, or international filings, plus ongoing renewal fees after 5-10 years. Extra USPTO fees apply for using free-form text, specific application types (TEAS Plus), or if the application needs more work (Office Actions).
What are the 4 types of trademarks?
The four main types of marks registered with the USPTO are Trademarks, Service Marks, Certification Marks, and Collective Marks; however, marks are also categorized by strength (fanciful, arbitrary, suggestive, descriptive, generic), which determines protection levels, with fanciful (like Kodak) being strongest and generic (like "Aspirin") having none.
What phrases can you not trademark?
What Words Cannot Be Trademarked?
- Generic Terms. (Example: “Coffee” for a coffee shop) ...
- Descriptive Terms Without Distinctiveness. (Example: “Best Miami Plumber”) ...
- Geographically Descriptive Names. (Example: “Orlando Roofing Services”) ...
- Surnames (Last Names) (Example: “Johnson Plumbing”) ...
- Common Phrases or Industry Terms.
Should I trademark or LLC first?
For most businesses, form your LLC first, then trademark, because the LLC becomes the legal owner of the trademark, providing asset protection and official business status, but it's wise to do a trademark search before finalizing your LLC name to avoid conflicts and costly rebranding later. Forming the LLC first establishes the entity that will own the mark, simplifying ownership, but checking name availability before formation prevents issues where your chosen business name is already trademarked.
What is the 3 month rule for copyright?
The "copyright 3 month rule" in the U.S. refers to a key deadline for copyright owners: registering their work with the U.S. Copyright Office within three months of its first publication makes them eligible for significant benefits, including statutory damages and attorney's fees in infringement lawsuits, a remedy not available if registration occurs after infringement begins (unless within that three-month window). It's a strong incentive to register early, though copyright protection exists automatically upon creation, this timely registration unlocks powerful legal remedies.
What is stronger, TM or R?
Legal Protection: The ® symbol provides stronger legal protection than ™. It gives you the right to sue for trademark infringement if someone else tries to use your registered trademark without permission.
What are common trademark mistakes?
Common trademarking mistakes include, but are not limited to: Poor choice of brand name. Your business name should resonate with your target customer and express what you do using a strong, memorable image or word. Failing to perform a complete search of trademark databases.
What is the rule 37 of trademarks?
Further, Rule 37 of Trade Marks Rules, 2017 states that an applicant for registration of a trademark may, whether before or after acceptance of his application but before the registration of the trademark, apply in Form TM-M accompanied by the prescribed fee for the correction of any error in or in connection with his ...
Can I trademark a phrase for free?
There is no way to register a phrase trademark for free because you will always have to pay at least a small fee that covers the costs of examining and processing your trademark application. There is no way to get a federal trademark for free.
What names cannot be trademarked?
Names that can't be trademarked are typically generic terms (like "Coffee" for coffee), merely descriptive terms (like "Best Tasting" for food) without proven consumer recognition, common surnames, geographically descriptive names, and marks that are deceptive, offensive, scandalous, or confusingly similar to existing marks, as well as official insignia or symbols. These are generally barred because they aren't unique enough to identify a single source or would hinder public use and fair competition.
What are the three requirements for trademark?
In order to register a trademark, the trademark must meet three requirements: first use in a particular trade or geographic market, non-functionality, and distinctiveness. Generic words, even if stylized or foreign, cannot be registered as trademarks.
What names to avoid for LLC?
You should avoid LLC names that are misleading, include restricted words like "bank" or "insurance" (unless licensed), contain offensive language or suggest illegal activity, are too similar to existing trademarks, imply professional licensing you don't have (like "CPA"), or use overused clichés (like "Apex" or "Pinnacle"). Always check your state's specific rules and ensure the name isn't already registered or trademarked.
What are the disadvantages of a trademark?
This article will take you through 5 disadvantages of trade marks.
- Trade Mark Classes Cannot Be Altered. One key difficulty with trade marks is that you cannot alter trade mark classes. ...
- Difficulty with Litigation. ...
- Renewals. ...
- Protection Limitations. ...
- Risk of Being Genericised.
What word did Kim Kardashian try to trademark?
Kim Kardashian is again brewing up a social media storm – this time over her application to trade mark the word “Kimono” for her new range of shapewear.
Is it worth it to trademark a phrase?
Yes, it's almost always worth trademarking a distinctive phrase if it's central to your brand, granting you exclusive rights, preventing consumer confusion, and building brand recognition (like Nike's "Just Do It"), though it requires investment in searches, filing fees, and potential legal help to secure your intellectual property.
What are the 7 types of trademarks?
There isn't a single, universally agreed-upon list of exactly "7 types," as classifications vary, but common categories focus on what is protected (words, shapes, sounds) or strength/function (fanciful, descriptive), with key types including Word Marks, Service Marks, Logos/Device Marks, Color Marks, Sound Marks, Shape Marks, Certification Marks, Collective Marks, Trade Dress, Pattern Marks, Motion Marks, & Hologram Marks, often categorized by strength like Fanciful, Arbitrary, Suggestive, Descriptive, and Generic.
What is the strongest kind of trademark?
Strong trademarks are typically creative or unique, setting you apart from your competitors. These trademarks include fanciful, arbitrary, or suggestive trademarks. Fanciful trademarks are invented words. They only have meaning in relation to their goods or services.
Do I need a lawyer to trademark something?
No, a U.S.-based applicant isn't legally required to use an attorney to file a trademark, but it's strongly recommended because the process is complex, and mistakes can lead to rejection or weak protection. An attorney handles crucial tasks like trademark clearance searches, class selection, responding to Office Actions, and ensuring proper legal arguments, significantly increasing the chances of approval and providing better overall protection, though foreign applicants must use a U.S.-licensed lawyer.
What is a class 7 trademark?
Class 7 includes mainly machines and machine tools, motors and engines. This Class includes, in particular: - parts of motors and engines of all kinds, for example, starters, mufflers and cylinders for motors and engines of any type; -