How much does it cost to trademark a name and logo?
Asked by: Stefanie Kemmer | Last update: April 30, 2026Score: 4.9/5 (73 votes)
Trademarking a name and logo costs a base USPTO fee of $250-$350 per class (goods/services) for online filing, plus potential attorney fees ($500-$2000+) and extra costs for maintenance, but total expenses can range from under $1,000 (DIY) to several thousand dollars with legal help, depending on classes, application type (TEAS Plus vs. Standard), and if you need future renewals.
Is trademarking a logo worth it?
It depends. Higher value tends to lie in name recognition rather than familiarity of a logo. Since logos change more often than names, it usually makes more sense to register a standard character mark to protect the business moniker itself.
How much is it to trademark a logo and name?
Trademarking a name and logo in the U.S. costs at least $350 per class of goods/services for basic government filing fees (TEAS Standard), potentially more with extra requirements or for a comprehensive search, ranging from a few hundred to several thousand dollars, especially if using an attorney, with ongoing maintenance fees required to keep it active. Costs vary based on filing options (TEAS Plus vs. Standard), number of classes, if you're an attorney-assisted, and if you need international protection.
What is the cheapest way to trademark?
DIY filing is the cheapest way to get a trademark, but it's not risk-free.
How long does a trademark last?
Trademarks do not have expiration dates.
A federal trademark lasts 10 years from the date of registration, with a potentially unlimited number of 10-year renewal terms. So, every 10 years, the owner of a federal trademark registration must renew it with the U.S. Patent and Trademark Office (USPTO).
How Much Does it Cost to Trademark a Name or Logo? | Register A Trademark
Is it better to trademark or LLC?
An LLC protects personal assets from business liabilities (legal structure), while a trademark protects brand identity like names, logos, and slogans from copycats (intellectual property); they serve different roles, with an LLC forming the business foundation and a trademark safeguarding its brand, often used together for comprehensive business protection. Forming the LLC first offers a legal entity, but registering the trademark first secures brand rights earlier, with many recommending an availability search before either.
What are the 4 types of trademarks?
The four main types of marks registered with the USPTO are Trademarks, Service Marks, Certification Marks, and Collective Marks; however, marks are also categorized by strength (fanciful, arbitrary, suggestive, descriptive, generic), which determines protection levels, with fanciful (like Kodak) being strongest and generic (like "Aspirin") having none.
What is a poor man's trademark?
A poor man's trademark, in simple terms, is when a person mails to themselves in an envelope their underlying artwork or name they wish to trademark to themselves using the United States Postal Service.
What cannot be trademarked?
The following things cannot be registered as trademarks: Deceptive Words, Names, Phrases, Slogans (they are misleading) Merely Descriptive Words (e.g., Best ice cream, Red car) Merely Decorative Features (they don't identify source)
Is it better to copyright or trademark a logo?
You should primarily trademark a logo to protect its use as a brand identifier in commerce, preventing consumer confusion, while copyright protects the artistic expression of the logo as a creative work, though many basic logos don't meet copyright's originality threshold, making trademark registration the key for brand protection. Some complex logos might qualify for both, but trademarking is generally the preferred and stronger route for commercial branding.
What are common trademark mistakes?
Common trademarking mistakes include, but are not limited to: Poor choice of brand name. Your business name should resonate with your target customer and express what you do using a strong, memorable image or word. Failing to perform a complete search of trademark databases.
What is the first step in trademarking?
1. Preliminary Clearance Search. Before filing, it is important to conduct a clearance search to determine if your desired mark might be available. This involves searching the USPTO database—and often beyond—for similar marks that could create a likelihood of confusion.
Can I trademark a slogan?
You might also choose to protect a slogan or logo for those goods or services, if you have one. Deciding what you want to protect and to what extent is up to you. You can have a brand, but decide not to protect that brand by registering it as a trademark.
Can someone steal my logo if it's not trademarked?
If your logo is registered with the USPTO (U.S. Patent and Trademark Office), you have a strong legal foundation to stop others from using it. But even without registration, you may still have common law rights if you've been using the logo consistently in commerce.
What is the 3 month rule for copyright?
The "copyright 3 month rule" refers to a key deadline for U.S. copyright registration: you must register your work within three months of its first publication (or before infringement begins) to be eligible to claim statutory damages and attorney's fees in a copyright infringement lawsuit, which can be crucial for remedies beyond just an injunction. Failing to meet this deadline means you generally can only sue for actual damages (harder to prove) if infringement occurs, but registration is still vital for other benefits and to sue at all, notes Donahue Fitzgerald LLP and Cotman IP.
What is stronger, TM or R?
Legal Protection: The ® symbol provides stronger legal protection than ™. It gives you the right to sue for trademark infringement if someone else tries to use your registered trademark without permission.
What word did Kim Kardashian try to trademark?
Kim Kardashian is again brewing up a social media storm – this time over her application to trade mark the word “Kimono” for her new range of shapewear.
What is the rule 37 of trademarks?
Further, Rule 37 of Trade Marks Rules, 2017 states that an applicant for registration of a trademark may, whether before or after acceptance of his application but before the registration of the trademark, apply in Form TM-M accompanied by the prescribed fee for the correction of any error in or in connection with his ...
Do I need a copyright if I have a trademark?
Do You Need Both a Trademark & Copyright? Regarding brand protection, you might need both a trademark and a copyright for comprehensive protection. For example, if you have a very unusual or particular logo for your business, you can't fully protect it by filing a trademark application alone.
What is the rule 47 of trademark rules?
Under Rule 47 of the Trade Marks Rules, 2017, the opponents can file evidence in reply to rebut or to deal with the evidence filed by the applicants under Rule 46 and if the opponents do not file its reply under Rule 47, the Registrar of Trade Marks may consider that the averments made and documents relied upon by the ...
How can I get a patent without money?
Leveraging Free or Low-Cost Legal Services
Additionally, the USPTO's Pro Bono Program matches eligible inventors with volunteer attorneys. While there may be eligibility requirements, these programs can provide invaluable assistance in ensuring your patent application is as strong as possible.
What words can not be trademarked?
What Words Cannot Be Trademarked?
- Generic Terms. (Example: “Coffee” for a coffee shop) ...
- Descriptive Terms Without Distinctiveness. (Example: “Best Miami Plumber”) ...
- Geographically Descriptive Names. (Example: “Orlando Roofing Services”) ...
- Surnames (Last Names) (Example: “Johnson Plumbing”) ...
- Common Phrases or Industry Terms.
What is a class 7 trademark?
Class 7 includes mainly machines and machine tools, motors and engines. This Class includes, in particular: - parts of motors and engines of all kinds, for example, starters, mufflers and cylinders for motors and engines of any type; -
What is the strongest kind of trademark?
Strong trademarks are typically creative or unique, setting you apart from your competitors. These trademarks include fanciful, arbitrary, or suggestive trademarks. Fanciful trademarks are invented words. They only have meaning in relation to their goods or services.
What is a Class 10 trademark?
Class 10 in Trademark India covers goods primarily associated with medical devices and apparatus. It includes a wide range of products used for medical, dental, and veterinary purposes.