Is it better to patent or trademark?

Asked by: Prof. Delmer Durgan V  |  Last update: February 12, 2026
Score: 4.2/5 (27 votes)

It's not about choosing either patent or trademark; they protect different things, and many businesses need both: patents protect new inventions (processes, machines, designs) for about 20 years, while trademarks protect brand identity (names, logos, slogans) and can last indefinitely with maintenance. A patent stops others from making your invention, whereas a trademark stops others from using confusingly similar branding, preventing consumer confusion. The better choice depends on what you're protecting: a novel product (patent) or your brand (trademark).

Should I get a patent or trademark?

In summary, registering a trademark can help protect the branding and identity of your platform, while filing for a patent can help protect any novel and non-obvious inventions or processes associated with your platform.

Should you trademark or LLC first?

For most businesses, form your LLC first to establish a legal owner for your brand, then apply for a trademark under the LLC, but always conduct a trademark search before forming the LLC to avoid costly rebrands if the name is already taken. The LLC provides liability protection and a legal entity to own assets like trademarks; however, you need to know the name is clear before registering the LLC. 

Can someone steal my logo if it's not trademarked?

If your logo is registered with the USPTO (U.S. Patent and Trademark Office), you have a strong legal foundation to stop others from using it. But even without registration, you may still have common law rights if you've been using the logo consistently in commerce.

What are the disadvantages of a patent?

Disadvantages to consider before getting a patent

time - the process can take years, and markets may change in the meantime. public disclosure - you must share technical details of your invention, which could give competitors insights into your ideas.

Copyright vs Trademark 101

26 related questions found

How much does a 20 year patent cost?

The full cost of obtaining and maintaining a U.S. patent over 20 years is in the range of $20,000 to $60,000. This sum is influenced by the type of technology being patented; the number of claims and drawings included in the application; the number and nature of rejections from USPTO; filing fees, etc.

What does Elon Musk say about patents?

Elon Musk famously dismisses patents, calling them "for the weak" and a hindrance to progress, believing they stifle innovation by creating legal roadblocks rather than advancing technology, especially for large entities like SpaceX and Tesla, which focus more on speed and trade secrets, though his companies still file patents to protect specific areas, creating a perceived contradiction with his anti-patent stance. 

What is the 3 month rule for copyright?

The "copyright 3 month rule" refers to a key deadline for U.S. copyright registration: you must register your work within three months of its first publication (or before infringement begins) to be eligible to claim statutory damages and attorney's fees in a copyright infringement lawsuit, which can be crucial for remedies beyond just an injunction. Failing to meet this deadline means you generally can only sue for actual damages (harder to prove) if infringement occurs, but registration is still vital for other benefits and to sue at all, notes Donahue Fitzgerald LLP and Cotman IP. 

Is it better to get a TM or a copyright?

Neither trademark (TM) nor copyright is inherently "better"; they protect different things, so the best choice depends on what you're shielding: trademarks protect brand identifiers (logos, names, slogans) for infinite duration with use, preventing consumer confusion, while copyrights protect original creative works (books, art, music, code) for life plus 70 years, preventing unauthorized copying. Often, you need both, like a trademark for your company logo and copyright for the artwork within that logo, to fully protect your brand and creative assets. 

How much does it cost to trademark my logo?

Trademarking a logo costs at least $350 for basic government filing fees per class of goods/services, but total costs often range from a few hundred to several thousand dollars, including optional trademark searches (hundreds of dollars) and using an attorney (adding $500-$1,000+), with recurring fees for maintenance. The core USPTO filing fee is $350 per class using the online TEAS system, but a professional search and legal help significantly increase the price. 

What names to avoid for LLC?

You should avoid LLC names that are misleading, offensive, too similar to existing brands, or use restricted words like "Bank," "Trust," or "Insurance" without proper licensing; also steer clear of implying government affiliation or illegal activity and names that are hard to spell or remember, as these can cause legal issues, confusion, or hinder branding.
 

What are the three requirements for trademark?

In order to register a trademark, the trademark must meet three requirements: first use in a particular trade or geographic market, non-functionality, and distinctiveness. Generic words, even if stylized or foreign, cannot be registered as trademarks.

What is stronger, TM or R?

Legal Protection: The ® symbol provides stronger legal protection than ™. It gives you the right to sue for trademark infringement if someone else tries to use your registered trademark without permission.

What are the 4 types of patents?

Utility patents protect new inventions, processes, and methods of production. Design patents focus on safeguarding the aesthetic aspects of a product. Plant patents are granted for new and distinct varieties of plants. Provisional patents secure an early filing date temporarily for an Innovation.

What's better than a patent?

In intellectual property (IP), patents are often the go-to method for protecting inventions. However, they are not your only option. Alternatives such as trade secrets, defensive disclosures, and utility models can be more suitable depending on the nature of your invention and strategic goals.

Do I need a lawyer for a trademark?

No, a U.S.-based applicant isn't legally required to use an attorney to file a trademark, but it's strongly recommended because the process is complex, and mistakes can lead to rejection or weak protection. An attorney handles crucial tasks like trademark clearance searches, class selection, responding to Office Actions, and ensuring proper legal arguments, significantly increasing the chances of approval and providing better overall protection, though foreign applicants must use a U.S.-licensed lawyer. 

What cannot be trademarked?

The following things cannot be registered as trademarks: Deceptive Words, Names, Phrases, Slogans (they are misleading) Merely Descriptive Words (e.g., Best ice cream, Red car) Merely Decorative Features (they don't identify source)

What is the strongest kind of trademark?

Strong trademarks are typically creative or unique, setting you apart from your competitors. These trademarks include fanciful, arbitrary, or suggestive trademarks. Fanciful trademarks are invented words. They only have meaning in relation to their goods or services.

Can I trademark a name myself?

Unlike surnames, personal names (first names and first names used with last names) can act as trademarks without proof of secondary meaning because they are considered to be inherently distinctive.

Do you have to renew a copyright every year?

Do I have to renew my copyright? No. Works created on or after January 1, 1978, are not subject to renewal registration. As to works published or registered prior to January 1, 1978, renewal registration is optional after 28 years but does provide certain legal advantages.

What will become public domain in 2026?

In 2026, works from 1930 entered the U.S. public domain, including classic books like William Faulkner's As I Lay Dying, Agatha Christie's Murder at the Vicarage, and the first four Nancy Drew novels, Dashiell Hammett's The Maltese Falcon, and literary hits like The Little Engine That Could; films such as the Marx Brothers' Animal Crackers and All Quiet on the Western Front; early characters like the first version of Betty Boop (from Dizzy Dishes) and Disney's "Rover" (later Pluto); iconic songs including "Georgia on My Mind," "Dream a Little Dream of Me," and Gershwin tunes like "I Got Rhythm"; and art by Mondrian and the original FIFA World Cup trophy.
 

What are the 5 key elements of copyright?

This overview will introduce you to copyright through five key concepts: Work, Ownership, Infringement, Exceptions, and Balance.

Who holds the most patents in the world?

Key Takeaways

  • Shunpei Yamazaki holds the most patents by a person, with over 11,000 patents worldwide.
  • Kia Silverbrook has over 4,700 patents globally and 3,800 U.S. patents, making him a major patent holder.
  • Inventors like Donald Weder, Lowell Wood, and Gurtej Sandhu also rank among the highest patent holders.

What are the requirements to get a patent?

To be patentable, an invention must satisfy five principal requirements: patentable subject matter, utility, novelty, nonobviousness, and enablement. Patentable Subject Matter. Under 35 U.S.C. § 101, patents may cover any process, machine, manufacture, or composition of matter, or improvements thereof.

Did Elon Musk inherit any money from his parents?

In a 2022 tweet, Elon Musk responded to speculation about his family's wealth and his upbringing. He acknowledged that while his father had a successful electrical and mechanical engineering business for several decades, he never inherited any wealth or received significant financial gifts.