Is it worth trademarking a slogan?
Asked by: Tamia Johnston | Last update: March 15, 2026Score: 4.7/5 (4 votes)
Yes, it's generally worth trademarking a strong, distinctive slogan because it grants exclusive rights, prevents consumer confusion, builds brand value, and provides legal recourse against infringement, making it a strategic asset, though it requires effort and legal steps to ensure eligibility and registration. It protects your brand's unique identity, similar to how "Just Do It" signifies Nike, allowing you to build trust and deter competitors from using it.
Do I need to trademark my slogan?
When a slogan is used to identify the source or provider of certain goods or services, then the slogan is a trademark. A slogan can never be copyrighted. A copyright legally protects creative works. Because a slogan is short and usually not very original, it wouldn't meet the requirements of copyright protection.
Is it worth it to trademark a phrase?
Is it Worth it to Trademark a Phrase? If you are using a catch phrase, tag line, or sales line with your goods or services, then yes, it is almost always worth it to trademark that phrase if it is available.
How much does it cost to trademark a slogan?
Trademark Cost
Trademarking a slogan comes with the same fees as other trademarks. The cost will range from $250 to $400 dependent on the TEAS form you use. The price is inversely related to strictness of the requirements you must meet. You'll see the lowest fees with the TEAS Plus application which is $250 per class.
What phrases can you not trademark?
What Words Cannot Be Trademarked?
- Generic Terms. (Example: “Coffee” for a coffee shop) ...
- Descriptive Terms Without Distinctiveness. (Example: “Best Miami Plumber”) ...
- Geographically Descriptive Names. (Example: “Orlando Roofing Services”) ...
- Surnames (Last Names) (Example: “Johnson Plumbing”) ...
- Common Phrases or Industry Terms.
Trademark Your Slogan Like a Pro: Essential Tips for Success | ✅ Step-By-Step Trademark Protection
What is the rule 37 of trademarks?
Further, Rule 37 of Trade Marks Rules, 2017 states that an applicant for registration of a trademark may, whether before or after acceptance of his application but before the registration of the trademark, apply in Form TM-M accompanied by the prescribed fee for the correction of any error in or in connection with his ...
What word did Kim Kardashian try to trademark?
Kim Kardashian is again brewing up a social media storm – this time over her application to trade mark the word “Kimono” for her new range of shapewear.
Is it better to trademark or LLC?
An LLC will help to protect your personal assets if your business is sued, while a trademark will prevent others from using your brand identity without permission. By ensuring that you have both types of protection in place, you can help to safeguard your business against legal challenges and competitors.
How long does it take to trademark a slogan?
The trademark process can take between 13-18 months, depending on the circumstances of an application. This trademark timeline is so long because it is, at its core, a federal legal proceeding that involves Federal Statutes and a Federal Agency.
Do I need a lawyer for trademarking?
Do You Need to Hire an Attorney to Federally Register a Trademark? No. You do not need an attorney to file an application for registration of a trademark with the United States Patent and Trademark Office (USPTO). That being said, you really ought to hire an attorney if you can afford one.
What is the 3 month rule for copyright?
Copies of all works under copyright protection that have been published or distributed in the United States must be deposited with the Copyright Office within 3 months of the date of first publication.
How to quickly trademark a phrase?
6 Steps to Trademark a Phrase
- Step 1 – Come Up With an Original and Unique Phrase. ...
- Step 2 – Make Sure Nobody Else is Using the Phrase. ...
- Step 3 – Choose the Appropriate Class and Filing-Bases For the Trademark. ...
- Step 4 – Consult With an Attorney. ...
- Step 5 – Submit a Trademark Application. ...
- Step 6 – Wait.
Can someone steal my logo if it's not trademarked?
If your logo is registered with the USPTO (U.S. Patent and Trademark Office), you have a strong legal foundation to stop others from using it. But even without registration, you may still have common law rights if you've been using the logo consistently in commerce.
How do I protect my slogan?
How best to protect your company slogan is a business decision. If nobody else in your market area in your field of work is using that slogan, you can claim it as a trademark. If you print it on your cards, be sure to use the TM symbol beside it to show the public that you are claiming it as a trademark.
How long does a trademark last?
Trademarks do not have expiration dates.
A federal trademark lasts 10 years from the date of registration, with a potentially unlimited number of 10-year renewal terms. So, every 10 years, the owner of a federal trademark registration must renew it with the U.S. Patent and Trademark Office (USPTO).
How to tell if a slogan is trademarked?
The most reliable way to check if a phrase is trademarked in the United States is by using the United States Patent and Trademark Office (USPTO) database. The USPTO's Trademark Electronic Search System (TESS) is a free tool that lets you search for registered trademarks and pending trademark applications.
What is stronger, TM or R?
Legal Protection: The ® symbol provides stronger legal protection than ™. It gives you the right to sue for trademark infringement if someone else tries to use your registered trademark without permission.
What names cannot be trademarked?
Descriptiveness / lack of distinctiveness: Terms that literally describe items as they are ("tomato," "beer," "copper" or any other common word) cannot be trademarked as they must be reserved for general use. Similarly, marks that fail to indicate a particular commercial enterprise to consumers will not be registered.
Should I copyright or trademark my slogan?
In short, copyrights are for creative works, while trademarks are for names, slogans, and symbols associated with a brand. Therefore, in some cases, you may need both to protect your business' branding and its creations.
What are the disadvantages of a trademark?
This article will take you through 5 disadvantages of trade marks.
- Trade Mark Classes Cannot Be Altered. One key difficulty with trade marks is that you cannot alter trade mark classes. ...
- Difficulty with Litigation. ...
- Renewals. ...
- Protection Limitations. ...
- Risk of Being Genericised.
What names to avoid for LLC?
8 Words to Avoid When Naming Your LLC
- Include business entity identifiers such as “incorporated,” “corporation,” “Inc.,” “limited liability company” or “LLC” as part of the name if the business is not actually incorporated. ...
- Use a name that implies the LLC is a government entity , such as Federal, United States, etc.
Is it better to get a TM or a copyright?
For businesses that want to fully protect their logos and brand identity, trademark registration is the best choice. But for those who don't yet have the resources, starting with copyright can still provide valuable protection.
Is Taylor Swift's name trademarked?
Is the Taylor Swift name trademarked? Yes, the name Taylor Swift is trademarked. Taylor Swift trademarked her name in 2007 and currently owns more than thirty trademark registrations for her name.
What words cannot be trademarked?
Generic terms can never receive trademark protection. They are words or symbols that communicate what type of product or service is being offered. “Email” and “modem” are generic terms. Similarly, “cereal” is a grass, the edible part of which is used for a breakfast food.
Who is richer, Kim or Kylie?
Who is the richest Kardashian? As of 2026, it's Kim with a cool $1.9 billion to her name. She's followed by youngest sis Kylie with $670 million, then it's a big step down to the rest of their relatives.