Should I get a trademark lawyer?

Asked by: Leif Berge  |  Last update: May 26, 2026
Score: 4.7/5 (58 votes)

You're not required to use a trademark lawyer, but it's highly recommended because they significantly increase your chances of successful registration, prevent costly future legal issues, and handle complex procedures, saving you time and potential money in the long run by conducting thorough searches and drafting strong applications. While you can file yourself, mistakes can lead to rejection or weak protection, making an attorney a worthwhile investment for serious brands.

Should I get an attorney for a trademark?

Do You Need to Hire an Attorney to Federally Register a Trademark? No. You do not need an attorney to file an application for registration of a trademark with the United States Patent and Trademark Office (USPTO). That being said, you really ought to hire an attorney if you can afford one.

How much should a trademark attorney cost?

A trademark attorney typically costs $1,000 to $3,000 for a comprehensive package (search + application) or $250 to $600+ per hour, excluding mandatory government filing fees (around $250-$400 per class). Costs vary by attorney experience, firm size, location, and service, with flat fees common for simple filings but complex cases often billed hourly or requiring extra fees for office actions. 

Can I get a trademark without a lawyer?

No, a U.S.-based applicant isn't legally required to use an attorney to file a trademark, but it's strongly recommended because the process is complex, and mistakes can lead to rejection or weak protection. An attorney handles crucial tasks like trademark clearance searches, class selection, responding to Office Actions, and ensuring proper legal arguments, significantly increasing the chances of approval and providing better overall protection, though foreign applicants must use a U.S.-licensed lawyer. 

Is $400 an hour a lot for a lawyer?

Yes, $400 an hour is a significant amount for a lawyer, but whether it's "a lot" depends on factors like the lawyer's experience, location (urban areas charge more), and specialty (corporate law often costs more). While $100-$300 is a common range, $400 can be standard for experienced attorneys in complex fields or major cities, and even less experienced lawyers in big firms might bill similarly, with partners charging much more. 

Should You File Your Trademark Yourself or Hire an Attorney?

37 related questions found

Do lawyers make $500,000 a year?

Yes, many lawyers earn $500,000 or more annually, especially partners at large firms, top corporate lawyers, or specialized trial attorneys, but it's not typical for the average lawyer, whose median salary is much lower, requiring significant experience, specialization (like IP or M&A), and business acumen to reach that high income level.
 

How much of a 25k settlement will I get?

From a $25,000 settlement, you'll likely receive around $8,000 to $12,000, but it varies greatly; expect deductions for attorney fees (typically 33-40%), medical bills, and case costs (filing fees, records), with higher medical liens or more complex cases reducing your net payout more significantly. A typical breakdown might see about $8,300 for the lawyer, $7,000 for medicals, $1,000 in costs, leaving roughly $8,700 for you, though your actual amount depends on your specific case details. 

How to do a poor man's trademark?

A poor man's trademark, in simple terms, is when a person mails to themselves in an envelope their underlying artwork or name they wish to trademark to themselves using the United States Postal Service.

Is it better to trademark or LLC?

An LLC protects personal assets from business liabilities (legal structure), while a trademark protects brand identity like names, logos, and slogans from copycats (intellectual property); they serve different roles, with an LLC forming the business foundation and a trademark safeguarding its brand, often used together for comprehensive business protection. Forming the LLC first offers a legal entity, but registering the trademark first secures brand rights earlier, with many recommending an availability search before either.
 

Can someone steal my logo if it's not trademarked?

If your logo is registered with the USPTO (U.S. Patent and Trademark Office), you have a strong legal foundation to stop others from using it. But even without registration, you may still have common law rights if you've been using the logo consistently in commerce.

Can I trademark a logo myself?

You can file a trademark application yourself through the government's website, and it's the cheapest option at $350.

What are common trademark mistakes?

Common trademarking mistakes include, but are not limited to: Poor choice of brand name. Your business name should resonate with your target customer and express what you do using a strong, memorable image or word. Failing to perform a complete search of trademark databases.

What is the average cost to trademark a name?

The cost of federally trademarking a business name is typically between $350–$850—and it's well worth it. Here's what you can expect to pay for state and federal trademark registration.

What does a trademark lawyer cost?

How much does a trademark lawyer cost? Most intellectual property lawyers charge $150-$400 per hour. An experienced trademark lawyer typically charges a flat fee of $1,250-$2,000 for a basic filing.

Is it worth trademarking my logo?

A trademark solidifies your ownership of your intellectual property. By simply creating and using a logo, you automatically have the sole right to use it and take legal action against infringement. But by registering your trademark, that right is strengthened and you gain additional legal protection.

Can I sell my products without a trademark?

You can use your desired mark in commerce and begin selling your products or services without a registered trademark. However, it is advisable to consider registering your trademark to obtain stronger legal protection and exclusive rights in the long run.

What are the disadvantages of a trademark?

This article will take you through 5 disadvantages of trade marks.

  • Trade Mark Classes Cannot Be Altered. One key difficulty with trade marks is that you cannot alter trade mark classes. ...
  • Difficulty with Litigation. ...
  • Renewals. ...
  • Protection Limitations. ...
  • Risk of Being Genericised.

What names to avoid for LLC?

You should avoid LLC names that are misleading, include restricted words like "bank" or "insurance" (unless licensed), contain offensive language or suggest illegal activity, are too similar to existing trademarks, imply professional licensing you don't have (like "CPA"), or use overused clichés (like "Apex" or "Pinnacle"). Always check your state's specific rules and ensure the name isn't already registered or trademarked. 

Do I trademark or LLC first?

For most businesses, form your LLC first, then trademark, because the LLC becomes the legal owner of the trademark, providing asset protection and official business status, but it's wise to do a trademark search before finalizing your LLC name to avoid conflicts and costly rebranding later. Forming the LLC first establishes the entity that will own the mark, simplifying ownership, but checking name availability before formation prevents issues where your chosen business name is already trademarked.
 

What are the 4 types of trademarks?

The four main types of marks registered with the USPTO are Trademarks, Service Marks, Certification Marks, and Collective Marks; however, marks are also categorized by strength (fanciful, arbitrary, suggestive, descriptive, generic), which determines protection levels, with fanciful (like Kodak) being strongest and generic (like "Aspirin") having none.
 

Can I trademark without a lawyer?

No, a U.S.-based applicant isn't legally required to use an attorney to file a trademark, but it's strongly recommended because the process is complex, and mistakes can lead to rejection or weak protection. An attorney handles crucial tasks like trademark clearance searches, class selection, responding to Office Actions, and ensuring proper legal arguments, significantly increasing the chances of approval and providing better overall protection, though foreign applicants must use a U.S.-licensed lawyer. 

What names cannot be trademarked?

Names that can't be trademarked are typically generic terms (like "Coffee" for coffee), merely descriptive terms (like "Best Tasting" for food) without proven consumer recognition, common surnames, geographically descriptive names, and marks that are deceptive, offensive, scandalous, or confusingly similar to existing marks, as well as official insignia or symbols. These are generally barred because they aren't unique enough to identify a single source or would hinder public use and fair competition. 

What to do with a $200,000 settlement?

What Do I Do if I Have a Large Settlement?

  1. Hire a Financial Advisor.
  2. Prepare for Potential Tax Implications.
  3. Build an Emergency Fund and Get Out of Debt.
  4. Consider Potential Investment Opportunities.
  5. Get Access to Your Settlement Funds as Soon as Today.
  6. Call Our Loan Specialists at High Rise Financial for Help Today.

How much of a $100K settlement will I get?

From a $100,000 settlement, you'll get significantly less, as deductions for your lawyer's contingency fee (around 33-40%), case costs, and outstanding medical liens/bills (which can be substantial) come out first, potentially leaving you with $30,000 to $60,000 or even less, depending on your expenses. The final amount varies based on injury severity, medical costs, lost wages, and if you share any fault in the incident. 

What to do with a $500,000 settlement?

Using your settlement money to pay off debts is a smart move. It can help lower the amount you owe faster than making just the minimum payments. If you have high-interest credit card debt, loans, or medical bills from your personal injury incident, consider using part of your settlement fund to clear these first.