What are the four smart bidding strategies?

Asked by: Amani O'Kon I  |  Last update: February 3, 2026
Score: 5/5 (1 votes)

The four core Smart Bidding strategies in Google Ads use AI to optimize bids for specific goals: Maximize Conversions (get the most conversions for your budget), Target CPA (get conversions at a specific cost per acquisition), Maximize Conversion Value (get the most revenue value), and Target ROAS (achieve a specific return on ad spend). These strategies automate bidding in real-time for each auction to help you meet your campaign goals efficiently, rather than manually setting bids.

What are the smart bidding strategies?

Smart Bidding refers to bid strategies that use Google AI to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding". Target CPA, Target ROAS, Maximize conversions, and Maximize conversion value are all Smart Bidding strategies.

How many bidding are there in the smart bidding?

Smart bidding strategies are a specific group of automated bidding strategies designed to drive more conversions or more revenue. There are 5 in total. Some may say 4, but we'll discuss the 5th a bit later.

What are the types of value-based smart bidding strategies?

Types of Value-Based Smart Bidding Strategies. Value-based smart bidding strategies in Google Ads optimize for the value of conversions. The two main strategies are Max Conversion Value, which maximizes total conversion value within a budget, and Target ROAS, which aims for a specific return on ad spend.

What is the 3-3-3 rule in sales?

The "3 3 3 rule in sales" isn't one single definition but a collection of strategies focusing on threes for better prospecting, outreach, and follow-up, often involving three key messages, targeting three contact levels (exec, manager, user) within a client, or a 3-touch, 3-week cadence (calls, emails, social) for consistent engagement, all designed to cut through noise and build deeper, resilient client relationships.
 

Smart Bidding: Basics and best practices | Google Ads

45 related questions found

What is the best bidding strategy?

11 Tips for Bidding With Success in Online Auctions

  • Only Bid if You Need the Item. ...
  • Pay Quickly. ...
  • Finance the Item. ...
  • Start With a Higher Bid. ...
  • Bid on Less Active Items. ...
  • Watch the Auction All Day. ...
  • Bid at the Last Minute. ...
  • Share:

What are the four stages of the bidding process?

Four Key Phases of Bidding: The construction bidding process includes Bid Solicitation, Bid Submission, Bid Selection and Contract Formation. Each phase requires precision — from reviewing project requirements and specs to submitting accurate cost estimates and ensuring legal protections like bid bonds.

What is the highest value bidding strategy?

Highest Value Bidding

This strategy optimizes for users who are likely to generate the highest revenue, rather than just aiming for more conversions. The goal is to maximize your return on ad spend (ROAS) by targeting high-purchase-value users, even if it means getting fewer conversions overall.

Is $20 a day good for Google Ads?

Yes, $20 a day can be good for Google Ads as a starting point to test, learn, and get initial data, especially in low-competition niches, but it's generally too low to generate massive leads or compete in highly competitive markets, requiring a highly focused strategy with narrow keywords and excellent landing pages to maximize value from the limited clicks. Think of it as buying insights, not big results, but it's a realistic entry for small businesses if managed smartly. 

What are the 5 steps in the process of bidding?

Bidding for a contract: How to succeed in 5 steps

  • Step 1: Find the right bid for your business. ...
  • Step 2: Planning and research. ...
  • Step 3: Price your services right. ...
  • Step 4: Write a high-quality bid response. ...
  • 3 trends within procurement. ...
  • Step 5: Submit your bid.

What is the five card major bidding system?

Its basic tenet is that an opening bid of one-of-a-major in first and second position guarantees at least five cards in that major. This method has become standard in North American tournament play, but European methods vary.

What are the aggressive bidding strategies?

We define four aggressive bidding strategies: high opening bid, high bid increase (jump bids), short acceptance deadline and short response time. We find that all four strategies yield a higher sales price.

What is Google's smart bidding?

Smart Bidding refers to bid strategies that use Google AI to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”. Target CPA, Target ROAS, Maximize conversion and Maximize conversion value are all Smart Bidding strategies.

What is the 5 minute rule for bidding?

If a bid is placed within 5 minutes of the closing time of a lot the closing time will be extended with 5 minutes. This process will repeat itself with any bid within the last 5 minutes of the new closing time. It does not matter when the bid is placed within those 5 minutes.

How much does a 1000 impressions cost in Google Ads?

A 1000 impressions cost (CPM) in Google Ads varies widely, but typically ranges from $0.50 to $10, with some sources showing averages around $4-$12 for awareness campaigns, depending heavily on your industry, audience, ad network (Display is often cheaper than Search), and targeting, though extremely competitive niches can see much higher costs. 

How to win a bid every time?

Consider placing your bid in the auction's final moments, a tactic known as sniping. This reduces the window for competitors to respond. Be mindful of your internet connection and platform lag to avoid missing the deadline. The last bid is usually the winning bid, especially in timed auctions.

Is $10 a day enough for Google Ads?

Yes, $10 a day can be enough for Google Ads to start, test, and learn, but results will be limited; success depends on a tight strategy, focusing on niche keywords, specific geographic areas, exact match types, and ensuring a high-quality landing page for every click to count, as it's not enough for broad campaigns in competitive markets. It's a good starting point to gather data before scaling, but don't expect massive results immediately. 

What is the success rate of a bid?

The Bid Success Rate is a vital performance metric used in the construction industry to measure the ratio of successful bids secured by a company to the total number of bids submitted. In simple terms, it calculates the percentage of bids that a company wins.

What are the 4 P's of procurement?

Together, they navigate “The 4 P's of Procurement” framework: Purpose, People, Planet, and Performance, as well as how AI, sustainability and skill transformation are reshaping the function.

What is the 3 bid rule?

The Myth of the Three-Bid Rule

In theory, the three-bid rule was thought to work because it assumed everything else, other than cost, from the competing bidders was equal. This thought process assumed that each bidding company had assessed and calculated the scope of work and specifications in the exact same way.

What are common bidding mistakes?

Here are the most common bidding mistakes: Voluntary price cuts. Incorrect wage rates. Ignoring obvious risks. Missing permit and inspection costs.

What is the 3-minute rule in auctions?

The 3-minute rule in auctions, common in online timed auctions, adds three minutes to the closing time whenever a bid is placed in the final three minutes, preventing "sniping" (last-second bids) and giving all bidders a fair chance to respond, continuing until a full three minutes pass without a new bid, ensuring a level playing field.
 

What are the four types of bidding?

The four fundamental types of auctions, often called the "Vickrey taxonomy," are the English (ascending), Dutch (descending), First-Price Sealed-Bid (winner pays their bid), and Second-Price Sealed-Bid (Vickrey, winner pays second-highest bid), which describe how prices move and how bids are submitted. In procurement and construction, common types focus on openness: Open Tendering, Selective Tendering, and Negotiated Tendering, with some adding Job Order Contracting or defining phases like Solicitation, Submission, Selection, and Formation.
 

How to bid on a better bid?

There are 3 ways you can purchase a vehicle: Preliminary Bidding (aka Pre-Bidding): Place a pre-bid, and our system will automatically bid for you during the live auction up to your maximum bid amount. Live Bidding: Experience the excitement of our online, real-time live bidding from the comfort of your home.