What are the new rules for TRAI messages?

Asked by: Soledad Krajcik  |  Last update: May 5, 2026
Score: 4.4/5 (28 votes)

TRAI's new rules, effective May 2025, mandate message category suffixes (P for Promo, S for Service, T for Transactional, G for Government) appended to SMS headers for transparency, plus mandatory pre-tagging of URLs and dynamic content to block fraud, enhancing security and reducing spam by ensuring all commercial messages are traceable and identifiable through DLT registration.

What are the new message rules for TRAI?

Starting May 6, 2025, all A2P SMS messages must include a suffix in the sender header to clearly indicate the type of message being delivered.

What is the new rule of SMS?

What is the new rule about SMS headers/suffixes? From May 6 2025, under the TCCCPR 2025 amendment, all A2P (application-to-person) SMS sent in India must include a suffix in the sender header indicating the type of message.

What are the new TRAI rules for incoming calls?

According to Digit, the new TRAI rule means the following: The caller's name (as registered with their operator) will appear on your screen when you receive a call, rather than just their number. You will have the ability to decide whether to respond faster: Is it a known individual?

Why only 100 SMS per day?

TRAI had introduced the 100-SMSes a day cap to stop unsolicited and pesky text messages from telemarketers selling everything from real estate to weight loss solutions. The cap also put an end to subscribers using multiple SIM cards to send text messages without registering as telemarketers.

India: TRAI Tightens Rules Against Spam Calls And Text Messages | World News | WION

27 related questions found

What is the maximum SMS limit?

A standard SMS message has a maximum of 160 characters. Longer messages are definitely possible, however please be aware that exceeding 160 characters will constitute a 'second' message. The end user will see this as 1 long message on their handset.

What is the 3 day rule for texting?

The "3-day rule" in texting is a dating guideline suggesting you wait three days to contact someone after getting their number or going on a date, aiming to avoid seeming too eager or desperate and to gauge their interest by seeing if they reach out first. While some older advice promotes it as a way to play it cool, modern dating often sees it as outdated, with many preferring a quicker, more authentic connection, or using a shorter "no-contact" period (like 24-48 hours) to see if the other person shows interest, while others advocate just texting when you genuinely want to.
 

What are TRAI guidelines?

TRAI has issued regulations, inter-alia, on consumer protection, complaint redressal system, unsolicited commercial communications (UCC) and mobile number portability. TRAI has laid down the standards of quality of service to be provided by the service providers to create conditions for consumer satisfaction.

Which call cannot be recorded?

Only normal calls can be recorded, wifi calls can't be recorded no matter, so if your phone supports the wifi call feature please disable it.

What are the new SIM card rules 2025?

According to the new rules 2025, it is now mandatory for all messaging and communication platforms to follow SIM Binding and deactivate the app if the device does not have an active registered SIM.

What is the new SMS system in TRAI?

Messages will now be categorized: 'P' for Promotional, 'S' for Service, 'T' for Transactional, and 'G' for Government. This initiative helps citizens identify the nature of an SMS at a glance. Any message lacking these identifiers should be treated with caution, as it may be a phishing attempt or a scam.

What are the 4 types of messages?

The four main types of messages, or communication, are Verbal, Nonverbal, Written, and Visual, involving spoken words, body language, text, and images/symbols, respectively, often used together in daily interactions. Effective communication relies on mastering these forms, from speaking confidently (verbal) and reading cues (nonverbal) to crafting clear text (written) and designing helpful graphics (visual). 

What is the new telecom law in India?

Telecommunications Act, 2023. The Telecommunications Act, 2023 (Act No. 44 of 2023) is an act of the Parliament of India to replace the Indian Telegraph Act, 1885. It aims to consolidate laws relating to the development, expansion and operation of telecommunication services and networks.

What is the new SMS policy?

Here are the major promotional SMS rules you should follow in India: Time restriction: You can send Monday through Sunday between 9 AM to 9 PM. DND number: You cannot send promotional messages to DND numbers. Sender ID: A 6-digit sender ID – one auto prefix, and the client decides the other digits.

What is VK and VM in SMS?

c) VK - Vodafone Kolkata. d) VM - Vodafone Mumbai. e) JD - Jio Delhi. f) CP - Videocon Punjab. g) AX - Airtel Karnataka.

What is the legal time to call customers in India?

You can only make cold calls between 8am and 9pm on weekdays. The law prohibits any telemarketing calls on weekends and public holidays. You must obtain explicit consent from consumers before making cold calls.

Can I sue someone for voice recording me without my permission?

Yes, you may be able to sue someone for recording you without your permission, especially if the recording happened in a private setting where you had a reasonable expectation of privacy. Whether the recording was legal depends on factors like consent laws, the nature of the conversation, and how the recording is used.

How do I know if someone is listening to my calls?

How to check if someone is listening to your Android calls

  1. On your Android, navigate to Settings > Apps.
  2. Scan the list for apps that you don't remember installing. If you find any that look suspicious, delete them immediately.

Can someone record my phone call without my permission?

In California, it is unlawful to record a confidential conversation, including private conversations or telephone calls, without obtaining the consent of all parties involved. California is a two-party consent state. Violating this law constitutes the crime of eavesdropping under Penal Code 632 PC.

What is the new TRAI rule?

— (1) Every Access Provider shall ensure that any commercial communication using its network takes place only using registered headers or the number resources allotted to the Senders from special series assigned for the purpose of commercial communication.

What powers does TRAI have?

Powers and Functions of TRAI

  • Making recommendations on various issues;
  • General administrative and regulatory functions;
  • Fixing tariffs and rates for telecom services; and.
  • Any other functions entrusted by the Central Government.

What does "telecom" stand for?

Telecommunications, also known as telecom, is the exchange of information over significant distances by electronic means and refers to all types of voice, data and video transmission.

What are the rules of text messages?

12 Texting Rules for Professional Texting Etiquette

  • Know if you have consent to text someone professionally.
  • Don't send or receive confidential information over text.
  • Assign, organize, and respond to inbound text messages quickly.
  • Move complex or sensitive conversations to different messaging platforms.

What is the biggest red flag on a first date?

The biggest red flags on a first date often involve a lack of respect (rudeness to staff, ignoring boundaries), self-centeredness (monopolizing conversation, not asking about you), or controlling behavior (ordering for you, pushing for more intimacy). Other major signs include trashing exes, inconsistencies in stories, oversharing deep trauma too soon, being rude to service staff, or being dismissive of your feelings or comfort, as these predict future disrespect or instability. 

What is the 48 hour rule in texting?

Use the 48-hour rule.

If your partner does something hurtful or that makes you angry, it's important to communicate it. If you aren't sure that you want to bring something up, try waiting 48 hours. If it's still bothering you, let them know.