What are three trademarks?

Asked by: Emelia Runte  |  Last update: March 7, 2026
Score: 4.2/5 (70 votes)

Three key types of trademarks, categorized by strength and distinctiveness, are Fanciful, Arbitrary, and Suggestive, with examples like Exxon (Fanciful), Apple for computers (Arbitrary), and Coppertone for sunblock (Suggestive). These categories help determine how easily a mark can be registered and protected, with fanciful and arbitrary marks being the strongest and offering the best protection for a brand.

What are three types of trademarks?

There are 3 categories of trade mark you can register depending on your business needs or the nature of your organisation: individual marks, certification marks or collective marks. An individual mark distinguishes the goods and services of a particular business from those of another.

What are some 5 examples of trademarks?

Five examples of trademarks are the Nike Swoosh (logo), Coca-Cola (word/brand name), the McDonald's Golden Arches (logo), the Apple logo (symbol), and the Tiffany Blue Color used for its boxes (color/trade dress), protecting brand identity and distinguishing products in the marketplace. 

What are the three most common trademarks?

There are three most common types of trademarks: word marks, design marks, and composite marks.

Is Coca-Cola a trademark?

Yes, "Coke" and "Coca-Cola" are heavily trademarked by The Coca-Cola Company, covering the name, logos, script, bottle shape (trade dress), and advertising, all to distinguish their products from competitors and protect their brand identity. They own registrations for numerous variations like "Coke," "Coca-Cola," and "Diet Coke".
 

3 Things I've Learned Teaching Trademarks

40 related questions found

Is Nike a trademark?

Nike trademarks the names, logos, and phrases that it uses to identify its products and to distinguish them from the competition. These trademarks protect Nike's brand and help consumers find authentic Nike products. Some of Nike's famous trademarks include: The company name (NIKE)

Is GATORADE a trademark?

The word GATORADE is a trademark, but it is also displayed here in a distinctive font and color. Such a display of the word in a “stylized” form is also a mark. Moreover, the combination of the word and the design is considered a separate mark.

What are the 7 types of trademarks?

There isn't one definitive list of exactly seven types, but common categories focus on the nature of the mark (Word, Logo/Device, Shape, Color, Sound, Scent, Motion/Pattern) and the strength/function (Fanciful, Arbitrary, Suggestive, Descriptive, Generic, Service, Certification, Collective). Key types include Word Marks, Device Marks, Service Marks, Certification Marks, Sound Marks, Shape Marks, and Color Marks, often grouped under broader categories like "Unconventional" or "Non-Traditional" trademarks.
 

What are Taylor Swift's trademarks?

What does Taylor Swift trademark?

  • Her name, her initials, and her signature.
  • The names of her albums and fan club.
  • Song titles and lyrics.
  • The names of her concert tours and music festivals.

What is the most famous trademark?

Coca-Cola. Coca-Cola is one of the most famous trademarks in the world. The company was founded in 1886, and its distinctive red and white logo has been used since 1887. The company sells over 1 billion bottles of Coca-Cola a day, and the brand is worth an estimated $74 billion.

What is McDonald's trademark?

The famous Golden Arches, an integral part of McDonald's brand identity, were first trademarked in 1961. This trademark, encompassing the distinctive arches forming an "M," solidified the company's visual recognition and became synonymous with its fast-food empire.

Is Kool-Aid trademarked?

One says that government regulators complained that “Ade” was reserved for fruit juice products, so the name became “Aid.” The other states that “someone threatened to sue Edwin if he used the original name.” The “Kool-Aid” name was trademarked in 1934, again by Perkins Products.

Is Amazon a trademark?

Amazon's first registered trademark was for the term "Amazon.com." The company filed for the trademark on November 30, 1994, and it was officially registered on May 15, 1997. This trademark covered a variety of goods and services related to online retail, electronic commerce, and more.

What is a trademark example?

Trademark examples include words (Apple, Nike, Coca-Cola), logos/designs (McDonald's golden arches, Nike swoosh, Apple's bitten apple), colors (UPS brown, Tiffany blue), sounds (NBC chimes, Intel's bong), shapes (Coca-Cola bottle), and even scents or slogans, all used to identify and distinguish products/services from competitors, like the 'Just Do It' slogan for Nike or 'Band-Aid' for bandages. 

What is class 3 trademark?

The following goods are classified under Class 3: Bleaching preparations and other substances for laundry use, cleaning, polishing, scouring and abrasive preparations, soaps, perfumery, essential oils, cosmetics, hair lotions and dentifrices.

Is Google a registered trademark?

Google's first registered trademark was for its name "Google." The company filed for the trademark on September 15, 1997, and it was officially registered on February 2, 1999. This trademark covered various goods and services related to search engines, online advertising, and internet-related technologies.

Is Swiftie a trademark?

Our deep dive into Swifties. Has shown us that it's not just a name. It's a legally protected trademark.

Is Ariana Grande trademarked?

The ARIANA GRANDE trademark is filed in the category of Clothing Products. The company began using the mark in commerce on 31st Jul 2013.

What did Nicki Minaj say about Taylor Swift?

Nicki Minaj has recently praised Taylor Swift, calling her a "battle rapper" for her lyrics on The Life of a Showgirl (October 2025), praising her "Wood" track as soulmate love, and labeling her "Sag Queen" for chart success and strong comebacks (December 2023). These comments follow years of mutual support, including Minaj thanking Swift for boosting "Super Bass" (2010) and resolving a 2015 Twitter spat over VMA nominations, demonstrating a long-standing positive relationship despite past misunderstandings.
 

What are the 4 types of trademarks?

The four main categories of trademarks, ranked by strength, are Fanciful/Arbitrary, Suggestive, Descriptive, and Generic, with Fanciful/Arbitrary being the strongest (e.g., Kodak, Apple for computers) and Generic being the weakest (e.g., "Aspirin" for pain relievers, which cannot be trademarked). These categories determine how much distinctiveness a mark has and the level of legal protection it receives, with fanciful/arbitrary marks being inherently strong and generic terms never receiving protection.
 

What was the first trademark?

Trademark No. 1: Averill Ready-Mix Paint 🎨

According to the USPTO, the honor of the very first registered trademark goes to the Averill Ready-Mix Paint logo. At the time, this was groundbreaking. D.R. Averill had created and patented the first ready-mix paint for home use in 1867.

Can a color be trademarked?

To be eligible for trademark protection, a color must meet four criteria: It must distinguish the product from its competitors. It must be associated with the product through commercial use (secondary meaning). It must not affect product cost or quality (putting competitors at a disadvantage).

Is Target a trademark?

The company logo and name were officially registered as trademark on October 14, 2003. Target's core business falls under following classes: Class 18 - Leather products, bags, wallets, luggage. Class 25 - Clothing.

Is adidas a trademark?

All trademarks, service marks and trade names of adidas used herein (including but not limited to: the adidas name, the adidas corporate logo, the adidas trefoil Design, and the Three Stripe logo) are trademarks or registered trademarks of adidas or its affiliates.

Is Mountain Dew a trademark?

Originally a 19th-century slang term for whiskey, especially Highland Scotch whisky, the Mountain Dew name was trademarked for the soft drink in 1948.