What does a one page brief look like?
Asked by: Nicole Nader | Last update: October 11, 2025Score: 4.6/5 (69 votes)
Your one-page brief should include: Your key message. The problem as you see it. Background on the issue and, if appropriate, your past involvement in it. The rationale for your solution.
What does a good brief look like?
To write a good creative brief you need to make sure it's absolutely clear what needs to be done and by when. It should clarify the objective, make clear any deadlines, and provide as much information about the product or service as possible. Ideally both the agency and the client should have input into the brief.
What does a one page look like?
One pager-examples FAQ
The exact content will vary depending on the purpose of your sheet, but these documents typically include a heading or title, a brief topic introduction, a list of key details, and visual elements like charts and bullet points.
What is an example for brief?
Examples from Collins dictionaries
She once made a brief appearance on television. This time their visit is brief. In a brief statement, he concentrated entirely on international affairs. Write a very brief description of a typical problem.
What is a one pager policy brief?
Keep the one-pager brief
A strong one-pager quickly and cogently makes a policy recommendation, provides brief background on the issue and includes analysis backed up by facts and data on why that policy recommendation will help solve the policy question at hand.
How to Brief a Case
How to write one page brief?
- Your name and contact information.
- Your key message.
- The problem as you see it.
- Background on the issue and, if appropriate, your past involvement in it.
- The rationale for your solution.
- Your recommendations.
What must a one pager include?
- Company name and logo.
- Brief overview.
- Problem statement.
- Solution.
- Key benefits/features.
- Target market.
- Future objectives.
- CTA.
How do you write a simple brief?
- Explain the goals and motivations. You should start your brief by writing about the project background and brand. ...
- Highlight specific objectives and challenges. ...
- Describe your target audience. ...
- Examine competitors. ...
- Ask for feedback.
What is a good sentence for brief?
His illness was mercifully brief. When you've got a minute, I'd like a brief word with you. The meeting was brief and businesslike. She called me this morning at the office and we had a brief chat.
What is a legal brief example?
Example. “This brief analyzes whether a California Court can exercise personal jurisdiction over our client, a permanent resident of Texas. The purpose of this brief is to determine our client's chances at prevailing on a Motion to Dismiss for Lack of Jurisdiction.”
How to make a one-pager template?
- Gather pertinent information on the business, including performance metrics and team bios.
- Set a goal of the one pager and remember your audience's expectations.
- Use a template to structure the content in a logical format.
- Add your branding to the template.
What should a one page paper look like?
The brevity of a one-page paper necessitates the following rules. Limit the paper to one side of one sheet of paper. The paper should be double spaced and one-inch margins should be left on all four sides of the paper.
What is 1 page description?
A one-page description is a brief overview of “what is important to a person” and “how they need to be supported”. It can be used as an introduction to a person in many settings when that individual isn't able to adequately communicate for themselves, including hospitalization.
What needs to be in a brief?
Your project brief should only include your project objectives, timeline and schedule, target audience, and project scope. Think of your project brief as a shorter document that high-level project stakeholders can read and project team members can check back on frequently.
What does a briefing paper look like?
It is a clear and concise document that summarizes an issue and identifies key pieces of information like a situation that needs to be addressed and the financial implications. Briefing papers can also offer recommendations on how to address the issues.
How short should brief be?
To be effective the length of an issue brief should be no more than two pages (front and back of one sheet of paper). That is why they are sometimes referred to as one-pagers.
What is a good sentence for briefly?
Examples of briefly in a Sentence
Several important issues are only briefly mentioned. Please briefly describe your experience. We briefly considered canceling the trip.
How do you write a strong brief?
- Define the background of the project. ...
- Collect existing material. ...
- Write clear goals and deliverables. ...
- Define the target audience. ...
- Analyze the competition. ...
- Include brand references. ...
- Organise & refine.
How many words should be in a brief?
1,000 words to 1,500 words: Brief article or essay. 2,000 words to 7,000 words: Feature article or long-form essay. 10,000 words to 18,000 words: In-depth report or extended essay.
What is an example of brief?
The meeting will be brief. The essay is brief but thorough enough.
How do you start a brief statement?
You need to engage the reader with your relevant thoughts and ideas, but not go overboard. Tutors said: 'The opening is your chance to introduce yourself, to explain your motivation for studying the course and to demonstrate your understanding of it. The best personal statements get to the point quickly.
How many pages should a brief be?
A principal brief that does not exceed 30 pages complies with the type-volume limitation without further question or certification. A reply brief that does not exceed 15 pages is similarly treated. The current limit is 50 pages but that limit was established when most briefs were produced on typewriters.
What does a one sheet look like?
A one sheet is a specific size (typically 27 by 41 inches (69 cm × 104 cm) before 1985; 27 by 40 inches (69 cm × 102 cm) after 1985) of film poster advertising.
How to make a one-pager visually appealing?
Colorful images or simple diagrams can help make the one pager more engaging. Avoid complicated diagrams or charts that would need additional explanation or a deep understanding of the subject matter to comprehend. Bulleted points can help make the document easy to scan for information.
How long does a one pager take?
A single page is something that you can put up on a wall for everyone to see. It takes between 3–6 minutes to read.