What happens if you lose a chargeback as a customer?
Asked by: Willow Kirlin | Last update: January 29, 2026Score: 4.7/5 (17 votes)
If you lose a chargeback, you don't get your money back, the original charge stays, and you might face fees or a negative mark on your account, especially if your bank reversed a temporary credit; the merchant keeps the funds, and sometimes they might even sue you for fraudulent chargebacks, though this is less common. You lose the transaction amount, and if your bank already gave you a temporary credit, that amount is taken back.
How to win a chargeback as a consumer?
Consumers who regularly win chargebacks follow a predictable pattern. They start by choosing the right reason code. "Item not received" works when tracking shows delivery but lacks signature confirmation. "Product not as described" succeeds when merchants have vague product descriptions or missing specifications.
Do merchants ever win chargeback disputes?
Yes, merchants absolutely win chargeback disputes, but it depends heavily on having strong, organized evidence to prove the transaction was valid and service/product was delivered, with win rates averaging around 20-30%, sometimes higher with good preparation. Winning requires detailed records, proof of delivery (signatures, GPS), customer communication, and clear terms, though results vary by dispute type (fraud vs. "friendly fraud") and card network.
What happens if a chargeback fails?
You Don't Get Your Money Back
Let's start with the obvious one. If you lose a chargeback, you're stuck with the charge. The transaction remains on your account, and the bank won't issue a refund. You're back to square one, likely still frustrated and possibly out a significant amount of money.
Who decides who wins a chargeback?
The acquiring bank decides to accept or dispute the chargeback. When the decision is to dispute, the merchant is informed, too often with limited time to build their chargeback representment case. The evidence that the merchant must provide in representment is a critical factor in the chargeback decision .
Merchant Explains How To Fight Chargebacks
Can I go to jail for chargebacks?
You can't go to jail for legitimate chargebacks under the Fair Credit Billing Act. However, you can face serious legal trouble, including potential jail time and hefty fines, if you file fraudulent chargebacks (knowingly making false claims to get a refund), as this is considered a form of fraud, potentially falling under federal wire fraud or mail fraud statutes , especially for large amounts or organized schemes.
What happens if you dispute a charge and lose?
The company could still sue or send the amount to collections if they believe it to be a legitimate charge. Either way, if you lose the dispute then you will owe the amount to the credit card issuer and the issuer will pay the merchant/company.
What happens if you lose a chargeback as a merchant?
For merchants who have lost their chargeback dispute during any of the three cycles, or decided not to contest the chargeback, they are out the money from the sale, the product sold, plus any fees incurred. Once a merchant loses a chargeback, the dispute is closed and they can't petition any further.
Do chargebacks ever get denied?
Chargebacks are often denied because cardholders don't provide enough evidence. Sometimes, 34% of chargebacks involve fraudulent transactions [1]. This shows how important it is to back up your claim with solid proof. Banks and issuers need evidence to confirm that disputes are valid.
What evidence helps win a chargeback?
Transaction receipts, proof of cardholder authorization, signed delivery receipts, IP address logs, and written correspondence between you and the cardholder are examples of chargeback evidence.
What evidence do I need for a chargeback?
a detailed description of the goods or services you paid for (e.g. colour, brand, size of goods), and estimated delivery dates. what has gone wrong with the goods or services delivery. proof of the return of goods to the retailer, if they are faulty.
Can a company come after you for a chargeback?
A chargeback can be a powerful tool for consumers who do not receive products or services they paid for, but it comes with several caveats. Even if the credit card company sides with you, the merchant may not—and they may try to collect the chargeback funds. This is called a chargeback dispute.
Why do merchants hate chargebacks?
Companies hate chargebacks because the stakes are high. It's not just about one lost transaction, it's about added fees, operational costs, processor penalties, and the looming threat of being shut down. From false claims to strict card network thresholds, the whole system can feel rigged against merchants.
What is the best excuse for a chargeback?
Here are consumers' five main reasons to dispute a charge:
- Fraudulent Transactions: One of the most common reasons for a chargeback is fraud. ...
- Product Not Received: Delivery issues frequently lead to disputes. ...
- Product Not as Described: Discrepancies between product descriptions and reality can prompt chargebacks.
What is the 2/3/4 rule for credit cards?
The 2-3-4 rule is a guideline, primarily associated with Bank of America, that limits how many new credit cards you can be approved for: 2 new cards in 30 days, 3 in 12 months, and 4 in 24 months, helping manage application frequency and hard inquiries to protect your credit score. It's not a universal policy but reflects a strategy to space out credit card applications, with other issuers having similar, though often unwritten, rules like the 5/24 Rule.
What is the win rate for chargebacks?
What is the success rate of chargebacks? Merchants have roughly a 20-30% chance of winning a chargeback, on average. However, buyers who have documented evidence that they were victims of fraud or unauthorized activity are nearly guaranteed to win the disputes they file.
Do banks investigate chargebacks?
A bank has 10 business days to investigate a claim and reach a decision after they're notified. If they confirm the fraud claim is legitimate, they'll refund the customer. Some cases are more complicated, and banks may take up to 45 days for these.
What is a good reason to file a dispute?
That is, if a transaction was unauthorized, or if something you bought arrives broken, isn't what you ordered, or never arrives at all. You may also be able to dispute if the merchant fails to provide your refund, makes a mistake, or is otherwise uncooperative.
Do chargebacks hurt your credit score?
No, a legitimate chargeback does not directly hurt your credit score, but related actions like failing to pay undisputed charges or a fraudulent dispute can cause damage. While a dispute is investigated, your account might show a temporary "in dispute" note (like "XB"), but this usually doesn't affect your score, though lenders might see it. The key is to keep paying your bill and avoid late payments while the chargeback is in progress.
How often do merchants win chargeback disputes?
How Often do Merchants Actually Win Chargebacks? According to the 2024 State of Chargebacks Report, merchants win on average about one-third of the disputes they face. Depending on the type of dispute, merchants win roughly 44% of “friendly fraud” cases, but their chances plummet to just 9% when true fraud is involved.
Who loses money when you dispute a charge?
When you dispute a charge, the merchant loses money directly from the transaction, plus incurs hefty chargeback fees, making their total loss potentially 2.5 times the original sale amount, while your bank also faces costs, but if the dispute is invalid, the customer can end up owing the money and the fees.
What to do if a customer does a chargeback?
Provide evidence to refute the chargeback.
Your payment processing provider will likely be the one to communicate with the customer's issuing bank, so they can hand over any evidence. Then you'll wait for the issuing bank to come to a decision about whether to approve the chargeback.
What happens if you lose a chargeback claim?
If your chargeback defence is upheld by your acquirer and the customer's issuing bank, then you will be given the money back in due course. If you lose the chargeback appeal, then the customer keeps the money and you will unfortunately be out of pocket.
Can a company sue you if you dispute a charge?
Yes, a merchant can sue if they believe your chargeback was fraudulent. They may take the case to small claims court to recover their funds.
Is it hard to win a charge dispute?
Charge-backs can be tricky. Because increasing numbers of consumers are filing fraudulent disputes, many merchants are trying to put the brakes on these cancellations. So it's important to play by the rules, or you might get turned down. What's worse, even if you win, you could end up losing.