What is a motto for a business?

Asked by: Miss Mireya Rath Sr.  |  Last update: January 25, 2026
Score: 4.6/5 (11 votes)

What is a motto? A motto is a short expression that describes a guiding principle of an organization. Mottos help companies express what's important to them and how they want to do business. In branding, mottos are used as front-facing elements that capture and communicate a company's values.

What is an example of a motto?

A motto is a slogan or favorite saying, like "When life hands you lemons, make lemonade." A motto is something you might see on a t-shirt or bumper sticker — a short sentence or phrase that has meaning for that person. Some mottoes have to do with politics, religion, or another belief.

What is a catchy motto?

A catchy slogan is a memorable, concise phrase that instantly communicates a brand's value, evokes an emotional response, and sticks in the audience's mind. It's practically its sales follow-up strategy that subtly encourages the customer to return.

How to write a business motto?

To write a tagline, start by taking a long hard look at your brand. What is your company, product or service about? Who are you selling to? What are you offering that competitors don't have? How do you want people to see you? Are you grandpa's special hot sauce recipe, focused on selling the great taste?

How do I choose a company motto?

What makes for a good brand slogan?
  1. Memorability. First and foremost, the best slogans are memorable. ...
  2. Simplicity. By keeping your slogan short and sweet, it will be easier to remember. ...
  3. Emotion. Integrating positive emotion into your new slogan will capture your audience's attention. ...
  4. Differentiation.

60 Second Business Tips: Business Motto | NCH

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What is the best motto in business?

40 Business Growth Quotes to Inspire Your Team
  • Maintain Forward Momentum. “No company can afford not to move forward. ...
  • Pay Attention to the Present. “Forget past mistakes. ...
  • Fail More, Fail Better. “It doesn't matter how many times you fail. ...
  • Take Risks Without Fear. ...
  • Nothing Beats Hard Work. ...
  • Just Don't Quit.

What is a catchy motto for life?

Top 4 Life Slogans

No matter where you are, live joyfully. You only live once, make it count. Life is your story, make it a bestseller. Cherish every moment you live.

What makes a good motto?

Active language and powerful verbs instil a feeling of urgency in the reader, while clear language creates clarity and an easily understood message. Short and sweet is the way forward. Above all, an effective slogan must represent the brand and offer a clear reason as to why it should be chosen over its competition.

How do I create my own motto?

Here's how:
  1. Step 1: Reflect on your values and beliefs. Before you can come up with a motto that truly resonates with you, it's important to have a clear understanding of your core values and beliefs. ...
  2. Step 2: Identify your goals. ...
  3. Step 3: Choose your words wisely. ...
  4. Step 4: Make it personal. ...
  5. Step 5: Test out your motto in life.

What is your company motto?

A motto is a short phrase encapsulating a brand's values. A tagline is normally three to five words that represent your brand without explicitly mentioning your product or service. A slogan is a memorable phrase that spearheads specific marketing campaigns.

What is the best motto in success?

Success quotes
  • “Success is stumbling from failure to failure with no loss of enthusiasm.” ...
  • “Keep your eyes on the stars, and your feet on the ground.” ...
  • “Do not stop thinking of life as an adventure. ...
  • “Perfection is not attainable. ...
  • “Get a good idea and stay with it. ...
  • “Optimism is the faith that leads to achievement.

What to say to attract customers?

What do you say to attract customers?
  • Beautiful in Its Simplicity. ...
  • Artistically Inspired. ...
  • Enhance Your Life. ...
  • Enhance Your Beauty. ...
  • Looks so Good on the Outside, It'll Make You Feel Good Inside. ...
  • Never Looked so Good. ...
  • Simply Awesome. ...
  • Perfect From Beginning to End.

How do I choose my motto?

Make sure to choose the words that stick out and resonates the most with you. Your Life Motto is the story of your present and future. It must be EXACTLY seven (7) words - no more, no less. Remember that your life motto described how you want to live your life every day, starting today.

What should be your motto?

The only person you should try to be better than is who you were yesterday. Never stop learning, training, trying, failing, succeeding.

What is the best personal motto?

50 of the best life mottos to live by
  • Be the rainbow in someone else's cloud.
  • Hardships often prepare ordinary people for an extraordinary destiny.
  • Live well, laugh often, love much.
  • Let go of who you think you're supposed to be and embrace who you are.
  • The only way to do great work is to love what you do.

What motto can I use for my business?

Here are 20 cool slogan ideas that will make your brand stand out:
  • Dare to Be Different.
  • Live Life on Your Terms.
  • Rule Breakers, Trail Blazers.
  • Authenticity is Cool.
  • Stay Chill, Unleash Brilliance.
  • Embrace the Cool Vibes.
  • Be the Coolest Version of Yourself.
  • Find Your Cool, Fuel Your Passion.

Can you give me an example of motto?

Her motto: Pray for peace in our hearts, peace in our homes, and throughout the world. Kiester, who was born on March 4, took the date as a motto to march forth in life. Well Is the Best Revenge (an apt motto for the couple). To Dave Green, protect and serve was more than a motto.

How do I choose a motto?

How do you write a catchy slogan?
  1. Play on a popular phrase (Adidas: Impossible is nothing)
  2. Keep it short and punchy (Apple: Think different)
  3. Use onomatopoeia (Mazda: Zoom Zoom)
  4. Include your brand's name (Dunkin' Donuts: America runs on Dunkin')
  5. Aim to inspire (L'Oreal: Because you're worth it)

How long should a business motto be?

A tagline should be short enough that it can be absorbed instantly by the reader. For the most part, this means six to eight words at the most. Ideally, the words themselves will be short enough that little eye movement is necessary to read the whole message.

Does motto mean motivation?

A motto (derived from the Latin muttum, 'mutter', by way of Italian motto, 'word' or 'sentence') is a sentence or phrase expressing a belief or purpose, or the general motivation or intention of an individual, family, social group, or organization.

How do you write a good motto?

With that in mind, here are a few of my tips for creating a technically good slogan:
  1. Keep it between three to five words. ...
  2. Make it memorable. ...
  3. Keep it simple. ...
  4. Make it snappy. ...
  5. Make it clever. ...
  6. Make sure it's brand-appropriate. ...
  7. Write a list of prospective slogans.

What is a good motivational motto?

Motivational Quotes By Martin Luther King, Jr.

“If I cannot do great things, I can do small things in a great way.” – Martin Luther King, Jr. “The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.” – Martin Luther King, Jr.

How do I create a motto for myself?

If the motto is for your own personal use, it needs to summarize the values and beliefs that you hold most dearly. Don't rush to pick something – think hard and take some time working out what's the most important of all your values.

What are 5 positive quotes?

5 Motivational Quotes to Inspire Every Aspirant
  • 1. “ Success is the sum of small efforts, repeated day in and day out.” - ...
  • 2. “ ...
  • Success doesn't come to you, you've got to go to it. ...
  • There's no substitute for hard work. ...
  • You have to believe in yourself when no one else does. ...
  • The expert in anything was once a beginner.