What is Nikes most sold shoe ever?

Asked by: Mallie Kuhic DDS  |  Last update: June 3, 2026
Score: 4.5/5 (46 votes)

Nike's best-selling shoe of all time is overwhelmingly considered to be the Nike Air Force 1, a timeless basketball shoe first released in 1982 that became a global streetwear icon, with millions of pairs sold annually due to its comfort, durability, and versatile style.

What are the most popular Nike shoes of all time?

The 10 Best Nike Silhouettes of All Time

  • Nike Air Force 1. Introduced in 1982 and designed by none other than Bruce Kilgore, the AF1 has long since been a favourite amongst those who care about their footwear. ...
  • Nike Air Max 90. ...
  • Air Jordan 1. ...
  • Air Jordan 4. ...
  • Nike Dunk. ...
  • Nike Air Max 95. ...
  • Nike Air Max 97. ...
  • Nike TN (Air Max Plus)

What is Nike's most bought product?

Without a doubt, Nike's best selling trainer is the Nike Air Force 1 range. When you consider just how iconic they are, it shouldn't come as too much of a surprise. Air Force 1s are extremely fashionable and have been since they were first released in 1982.

What is the #1 selling shoe brand?

Nike is the #1 selling shoe brand globally and in the U.S., leading by a significant margin in both revenue and market share with its strong dominance in athletic and lifestyle footwear, followed by Adidas as the main competitor, and brands like Jordan, Skechers, and New Balance rounding out the top spots.
 

Are Nike 270 still popular?

Yes, Nike Air Max 270s remain popular as a stylish, accessible lifestyle sneaker, holding their own years after their 2018 launch due to their distinctive chunky heel, versatile design fitting the athleisure trend, and consistent availability of new colorways, though some users find them less comfortable for all-day wear due to the foot's tendency to slide forward. They are considered a modern classic that appeals across generations for casual wear, even if not always the most technically comfortable for intense activity.
 

I Tested Nike’s Top Secret Shoe

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Does Nike still pay Michael Jordan?

Yes, Michael Jordan still makes significant money from Nike through royalties from the Air Jordan brand, earning an estimated $250 million or more annually from this lucrative, decades-old lifetime partnership, making it the most profitable endorsement deal in sports history. He receives a percentage of the billions in sales generated by the Jordan Brand, which operates as a highly successful standalone business within Nike. 

Is Nike still struggling?

Earnings remain under pressure

Nike is also feeling the pain from slowing demand. In fiscal 2023, the company posted strong year-over-year revenue growth of 9.6%. The top line was down 9.8% last fiscal year. And analysts forecast just a 1% gain for fiscal 2026.

How much were 500 shares of Nike worth in 1983?

500 shares of Nike stock given in 1983, thanks to multiple stock splits, would have grown to approximately 32,000 shares, valued at several million dollars today (early 2026), with estimates often placing them around $3 million to over $4 million, though the exact value fluctuates with Nike's (NKE) stock price. 

What is the highest sold shoe ever?

While exact figures vary, the Nike Air Force 1 is widely considered Nike's best-selling shoe ever and a strong contender for the most sold shoe overall, alongside enduring classics like the Converse Chuck Taylor All-Star, known for immense historical sales, and the popular Adidas Samba, dominating current trends.
 

Why are Air Max 97 so popular?

Nike Air Max 97s are popular due to their groundbreaking design (first full-length visible Air unit, bullet train inspiration), versatile style that fits streetwear and casual wear, strong nostalgia, and a history of iconic collaborations (like Off-White) that keep them culturally relevant and desirable. They blend innovative tech with a sleek, futuristic look that remains timeless.
 

What shoe made Nike famous?

The Nike Cortez is the first running shoe released by Nike in 1972, and is therefore thought to be a significant aspect to the success of the company. The Cortez was first designed by Nike co-founder Bill Bowerman, aiming to produce a comfortable and durable running shoe for distance training and road running.

Who is Nike's biggest competition?

  • Adidas. With annual revenue of $22.12 billion, Adidas is the biggest competitor of Nike. ...
  • Puma. With annual revenue of $5.82 billion, Puma ranks as the second most potent Nike competitor. ...
  • Under Armour. ...
  • Skechers. ...
  • Lululemon. ...
  • Columbia Sportswear Co. ...
  • Asics. ...
  • Reebok.

What does Nike sell most of?

It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.

Why did Nike lose popularity?

The sneaker giant pointed to tariffs, weakening consumer confidence, and an ongoing turnaround effort as key headwinds. While some of these challenges are external, others are strategic missteps that reflect a shifting retail and manufacturing landscape—one that extends far beyond Nike.

What should I invest $1000 in right now?

With $1,000, you can start investing in diversified options like ETFs or index funds for broad market exposure, use robo-advisors for automated management, or choose individual growth stocks (e.g., Nvidia, Microsoft) for specific companies, but ensure high-yield savings or debt repayment are handled first to build a solid financial base. Focus on building consistent habits with low-cost funds and automating contributions for long-term success. 

Is Nike still popular in China?

In 2022, Nike still ranked first in China's sportswear market with market share of 22.6 percent . However, Anta surpassed Adidas to secure second place with market share of 20.4 percent. Li-Ning came in fourth with 10.4 percent market share, according to Statista.

Who is richer, MJ or LeBron?

Michael Jordan has significantly more money than LeBron James, with Jordan's net worth estimated around $3.2 billion to $3.6 billion (primarily from post-NBA ventures like Nike and his Hornets stake) compared to James's estimated $1.2 billion (as of mid-2024/early 2025), though James is the wealthiest active athlete and rapidly closing the gap through endorsements and investments like Fenway Sports Group. 

Is MJ still a billionaire?

Yes, both Michael Jordan (MJ) and Michael Jackson (MJ) are billionaires, though their wealth comes from different sources: Jordan primarily from his brand and business ventures like Nike and the Hornets sale, while Jackson's estate continues to generate billions through music rights, merchandising, and his brand, even years after his death. Jordan's net worth is estimated around $3.8 billion, and Jackson's estate is valued in the billions, making both iconic figures financial giants.
 

Who did Michael Jordan donate 10 million dollars to?

Michael Jordan recently donated $10 million to Novant Health New Hanover Regional Medical Center in Wilmington, North Carolina, honoring his mother, Deloris Jordan, to advance brain health research, support neurological care (stroke, spine, Alzheimer's, Parkinson's), and establish the Novant HealthDeloris Jordan Neuroscience Institute, building on his prior significant gift to the Make-A-Wish Foundation. 

What sneakers are releasing in 2025?

Best Sneaker Releases of 2025 So Far (Ranked)

  • Air Jordan 4 “White Cement”
  • Air Jordan 5 “Black Metallic Reimagined“ ...
  • Nike Air Foamposite One QS “Galaxy“ ...
  • Yuto Horigome x Nike SB Dunk Low “Matcha” ...
  • Joe Freshgoods × New Balance 992 “Aged Well” ...
  • Air Jordan 3 “Seoul 2.0” ...
  • Air Jordan 3 “Black Cat” ...
  • Nike Air Max 95 OG “Neon” ...

Can you lift in Air Max 270?

Lifting weights, especially during exercises like squats or deadlifts, requires a shoe that firmly grounds you. The Air Max 270, with its wide base, does offer a good deal of stability, but we recommend that you opt for a pair of specialised weightlifting shoes.

What is Nike's #1 selling shoe?

Nike's number one selling shoe of all time is widely considered to be the Nike Air Force 1, consistently topping sales charts as a timeless lifestyle sneaker, though popular current bestsellers also include the Air Max 90, Dunk Low, and various Air Jordan models, depending on the time frame. The Air Force 1's enduring appeal stems from its iconic design, versatility, and cultural significance, making it Nike's top-selling silhouette.