What is the hero hub model?

Asked by: Alda Lueilwitz IV  |  Last update: February 7, 2026
Score: 4.8/5 (72 votes)

Thorough content planning is crucial to reach and retain your target audience. The Hero-Hub-Help model provides a simple and effective framework to do so. The model divides any content into three layers: Hero, Hub and Help. Together, they strike a perfect balance between visibility, consistency and relevance.

What is the hero hub help model?

The 'Hero, Hub, and Help' content model was originally developed by Google for YouTube. However, it's not just helpful for video, it's a very useful tool for planning and creating content across the board.

What is the 3H model?

Although initially introduced by Google as a marketing strategy for YouTube, the 3H (Hero, Hub, Hygiene) Model has been adopted by all types of marketing. It is viewed as the best method to improve audience reach, nurture connections with an existing loyal audience, and attract new audiences.

What is the difference between hero hub and Hygiene content?

That's where the Hero–Hub–Hygiene model comes in. Originally developed by YouTube, this three-tiered strategy helps you balance attention-grabbing campaigns (Hero), relationship-building series (Hub), and always-on, problem-solving resources (Hygiene).

What is the hero content model?

It is typically the first thing that visitors see when they land on a webpage and is designed to grab their attention. The Hero Banner Content Model is a thoughtfully designed system for gathering and organizing essential information for the hero banner content that appears on your website's front page.

Hero, Hub, and Hygiene Model Explained Using Apple's Example

26 related questions found

What is hero and hub content?

Hero content is designed to stand out and create momentum. Alongside peak moments, you also need a consistent flow. Hub content is the regular communication that nurtures and engages your audience. Examples include blogs, newsletters, social media formats, or recurring videos.

What are the 7 characteristics of a hero?

Characteristics of a Hero

  • Bravery.
  • Conviction.
  • Courage.
  • Determination.
  • Helpful.
  • Honesty.
  • Inspirational.
  • Moral integrity.

What is the 70 20 10 rule in content?

The 70-20-10 Rule in Content Creation

This rule serves as a guiding principle, allocating different types of content across three categories: educational (70%), engaging (20%), and promotional (10%). Let's dive deeper into each category and explore practical ways to implement them in your content strategy.

What is an example of hero content?

The most commonly used types of hero content are case study, white paper, survey/report, guide and ebook. Uses one or more real life user stories as an example, or to illustrate a wider message. An extended piece of writing to help readers understand an issue or solve a problem.

What does 3+ reach mean?

A common benchmark for whether reach is effective is “3+” reach, which refers to the number or percentage of unique people and unique viewers who have seen an advertisement or piece of content at least three times.

What is 3H hero hub help?

The Hero, Hub, Help Content Framework (3H Framework for short) is a video content framework designed to help you categorize and prioritize the various levels of content a business can produce.

What is the 3H rule?

A typical rule of thumb is the 3h rule, which means the traces should be separated by at least three times the height of the dielectric between the signal layer and the next ground or reference layer.

What is the 3H principle?

ESP adopts the 3H approach which covers 3 key developmental domains – HEAD (knowledge & skills), HEART (values & emotions) and HANDS (participation & contribution) to develop students who continuously use concepts and integrate skills and processes in inquiring phenomena related to the environment, think creatively and ...

What are the 5 C's of content?

You can create a powerful content strategy that drives revenue by following the 5 Cs of content marketing — Clarity, Consistency, Creativity, Credibility, and Customer-Centricity.

What is the 3H strategy?

3H is a mnemonic learning strategy that students can use to remember how to answer different types of comprehension questions. It involves the three types of question-answer relationships: here, hidden, and in my head.

What is an example of hub and spoke model?

A common example is a courier delivery network. Airlines also use this model, flying passengers into major airports before connecting them to smaller destinations. The hub and spoke model improves efficiency across the entire delivery network, benefiting retailers, carriers, drivers, and customers alike.

What is an example of hero hub hygiene model?

5. What are some examples of brands successfully using this strategy? Red Bull's Youtube channel has effective hero content while Sephora's Makeup Tutorials are great examples of hygiene content. Many brands effectively use hub content through regular blog posts or social media updates.

What are the 4 types of content?

I broke the content down into Words, Videos, Images, and Sounds. I chose those four categories because I believe they are the main ways that we can express ourselves online. Think of the different types of content that you engage with every day and try to categorize them outside of these four major categories.

What are the 4 marketing strategies?

The four Ps of marketing is a marketing concept that summarizes the four key factors of any marketing strategy. The four Ps are: product, price, place, and promotion.

What is the 5 5 5 rule on social media?

What is 5x5x5? Start off with liking 5 social media posts, by doing this you're engaging with 5 different social media accounts. This will lead to those social media accounts engaging back with you, and possibly even getting a few likes or follows back.

What is the 3-3-3 rule in sales?

The 3-3-3 Rule in sales is a simple but powerful framework for engaging prospects effectively, especially in cold outreach or early-stage communication. It refers to three components: 1. #First3Seconds – Grab Attention You have about three seconds to catch a prospect's attention.

What are the 4 pillars of content?

Today we're diving into the four macro pillars of content creation: education, entertainment, engagement, and enrichment. Sometimes you will see these written out as verbs: educate, entertain, engage, and inspire or a myriad of other similar models.

What is the most important trait of a hero?

Some common characteristics that are often associated with modern heroes include bravery, determination, compassion, and resilience. Heroes may be admired for their physical strength or bravery in the face of danger, or for their selflessness and willingness to put the needs of others before their own.

What are the 12 steps of being a hero?

What are the steps of the hero's journey? Some common elements of the hero's journey include the call to adventure, refusal of the call, meeting the mentor, crossing the threshold, tests, allies, and enemies, the approach, the ordeal, the reward, the road back, the resurrection, the return, and the freedom to live.

Who is a modern day hero?

A modern day hero is someone who keeps his/her word and never gives up on the things they promised themselves and to their loved ones. A modern day hero is someone who doesn't wait for others to change and fit his/her needs. Rather, he/she takes responsibility and embodies the change they want to see in the world.