What phrases are trademarked?

Asked by: Frederic Ledner II  |  Last update: May 10, 2026
Score: 4.8/5 (66 votes)

Many famous phrases are trademarked to protect their association with brands or personalities, including slogans like Nike's "Just Do It", McDonald's "I'm Lovin' It", and TV catchphrases like Emeril Lagasse's "Bam!", Paris Hilton's "That's Hot", and Michael Buffer's "Let's Get Ready to Rumble!"; trademarks require phrases to be unique and identify a source of goods/services, preventing others from using them commercially.

What are some trademarked phrases?

Here are seven examples of individuals who were more successful in turning their catchphrase into a trademark -- and in some cases, a hefty profit.

  • "Three-peat" ...
  • "Let's Get Ready to Rumble!" ...
  • "Let's Roll" ...
  • "That's Hot" ...
  • "Bam!" ...
  • "Goodnight my sweet Anna baby" ...
  • "They are who we thought they were"

How do I know if a phrase is trademarked?

To check if a phrase is trademarked, use the USPTO's TESS database, searching for exact matches and similar variations in the "Word and/or Design Mark Search (Free Form)" to find registered marks and pending applications, remembering that usage creates rights, so also check state databases and conduct general web searches for common law uses before consulting a professional for clearance. 

What phrases can you not trademark?

What Words Cannot Be Trademarked?

  • Generic Terms. (Example: “Coffee” for a coffee shop) ...
  • Descriptive Terms Without Distinctiveness. (Example: “Best Miami Plumber”) ...
  • Geographically Descriptive Names. (Example: “Orlando Roofing Services”) ...
  • Surnames (Last Names) (Example: “Johnson Plumbing”) ...
  • Common Phrases or Industry Terms.

What sayings are copyrighted?

6 Trademarked Famous Catchphrases

  • “You're Fired!”
  • 2. “ Hasta la Vista Baby”
  • 3. “ Ancient Chinese Secret”
  • 4. “ BANANAS”
  • “Let's Get Ready to Rumble!”
  • 6. “ That's Hot”
  • Learn more about our Translation Services and our Legal Translation services!
  • About Language Connections:

How to Trademark a Phrase

19 related questions found

What quotes can I legally use?

You DON'T need permission:

To use quotes from famous people as long as they are used in a brief and positive or neutral way to support your independent work - and with prop- er attribution. To quote or reference the title or author of a work such as books, poems, movies, TV shows or songs.

Can a catchy phrase be trademarked?

Yes, you can trademark a phrase, tagline, or catchphrase for your brand by registering it with the United States Patent and Trademark Office (USPTO). To qualify, your phrase must be distinctive, non-generic, and used in connection with commercial goods or services.

Is it worth trademarking a phrase?

Yes, it's almost always worth trademarking a distinctive phrase if it's central to your brand, as it grants exclusive rights, prevents consumer confusion, offers legal protection against infringers, and builds significant brand equity, although it involves costs for filing, maintenance, and enforcement. While enforcement can be challenging for small businesses, trademarking provides essential ownership and the ability to stop competitors from using your hard-earned brand identity. 

What is the rule 37 of trademarks?

Further, Rule 37 of Trade Marks Rules, 2017 states that an applicant for registration of a trademark may, whether before or after acceptance of his application but before the registration of the trademark, apply in Form TM-M accompanied by the prescribed fee for the correction of any error in or in connection with his ...

What word did Kim Kardashian try to trademark?

Kim Kardashian is again brewing up a social media storm – this time over her application to trade mark the word “Kimono” for her new range of shapewear.

How to tell if a quote is copyrighted?

Search Copyright Records: Copyright Public Records Portal

This is your starting point for finding copyright records held by the Copyright Office. Here, you can search our online records, learn about our searching and retrieval services, and view educational videos and materials.

What are common trademark mistakes?

Common trademarking mistakes include, but are not limited to: Poor choice of brand name. Your business name should resonate with your target customer and express what you do using a strong, memorable image or word. Failing to perform a complete search of trademark databases.

How long does a trademark last?

Trademarks do not have expiration dates.

A federal trademark lasts 10 years from the date of registration, with a potentially unlimited number of 10-year renewal terms. So, every 10 years, the owner of a federal trademark registration must renew it with the U.S. Patent and Trademark Office (USPTO).

What sayings are trademarked?

Descriptiveness / lack of distinctiveness: Terms that literally describe items as they are ("tomato," "beer," "copper" or any other common word) cannot be trademarked as they must be reserved for general use. Similarly, marks that fail to indicate a particular commercial enterprise to consumers will not be registered.

How can I tell if a phrase is trademarked?

To check if a phrase is trademarked, use the USPTO's TESS database, searching for exact matches and similar variations in the "Word and/or Design Mark Search (Free Form)" to find registered marks and pending applications, remembering that usage creates rights, so also check state databases and conduct general web searches for common law uses before consulting a professional for clearance. 

What phrase did Paris Hilton trademark?

DID YOU KNOW INTERESTING FACT The Iconic "Hot": Paris Hilton trademarked her catchphrase "That's hot," and famously sued Hallmark for putting the expression and her image on a greeting card, which she won.

What are the 4 types of trademarks?

The four main types of marks registered with the USPTO are Trademarks, Service Marks, Certification Marks, and Collective Marks; however, marks are also categorized by strength (fanciful, arbitrary, suggestive, descriptive, generic), which determines protection levels, with fanciful (like Kodak) being strongest and generic (like "Aspirin") having none.
 

Which is better, TM or R?

Use ™ (TM) for unregistered brands to claim rights and signal intent, and use ® (R in a circle) only for brands federally registered with the USPTO, as it signifies exclusive nationwide rights, while using it prematurely can lead to legal issues. The TM symbol indicates you are claiming a mark (like a logo or name) in commerce, but has limited legal weight; the ® symbol confirms official federal registration and offers significant legal advantages.
 

What are the three requirements for trademarks?

A good trademark needs to be distinctive (unique enough to identify your brand), non-functional (not describing a useful part of the product), and used in commerce (actually being used in connection with selling goods or services), preventing consumer confusion and ensuring legal protection. These three core requirements establish the mark's ability to function as a brand identifier and meet legal standards. 

Can I trademark a catchphrase?

Yes, it is possible to trademark a phrase for different categories of goods or services, as long as the phrase meets the requirements for distinctiveness and does not conflict with existing trademarks in those categories.

Is it better to trademark or LLC?

An LLC protects personal assets from business liabilities (legal structure), while a trademark protects brand identity like names, logos, and slogans from copycats (intellectual property); they serve different roles, with an LLC forming the business foundation and a trademark safeguarding its brand, often used together for comprehensive business protection. Forming the LLC first offers a legal entity, but registering the trademark first secures brand rights earlier, with many recommending an availability search before either.
 

Is Taylor Swift's name trademarked?

Yes, Taylor Swift has a massive trademark portfolio protecting her name, albums (like Midnights, 1989), iconic lyrics ("This Sick Beat," "The Old Taylor Can't Come to the Phone Right Now"), tour names, and even her cats (Meredith, Olivia, Benjamin) and fan terms ("Swifties," "Swiftmas") for various products and services. Her proactive strategy covers a wide range of merchandise and commercial uses to maintain brand control.
 

What phrases are not copyrighted?

The Copyright Office's regulations provide that “words and short phrases such as names, titles, and slogans” are not subject to copyright because they contain a de minimis amount of authorship.

How to quickly trademark a phrase?

6 Steps to Trademark a Phrase

  1. Step 1 – Come Up With an Original and Unique Phrase. ...
  2. Step 2 – Make Sure Nobody Else is Using the Phrase. ...
  3. Step 3 – Choose the Appropriate Class and Filing-Bases For the Trademark. ...
  4. Step 4 – Consult With an Attorney. ...
  5. Step 5 – Submit a Trademark Application. ...
  6. Step 6 – Wait.

What slogans can be trademarked?

You can trademark a unique phrase if it identifies your business, product, or service and isn't just decorative or informational. Registering your slogan with the USPTO (which you can do online) gives you nationwide rights and the right to use the ® symbol.