How do you legally trademark a phrase?
Asked by: Ronaldo Reichert IV | Last update: February 24, 2026Score: 4.4/5 (64 votes)
To trademark a phrase, you must conduct a thorough search to ensure it's unique, file an application with the United States Patent and Trademark Office (USPTO) (USPTO) detailing the phrase and associated goods/services, pay fees, and navigate the examination, publication, and potential opposition phases, ensuring the phrase functions as a distinct brand identifier, not just a generic descriptor, with many finding it wise to hire a trademark attorney for this complex process.
How do you trademark a phrase?
Yes, you can trademark a phrase, tagline, or catchphrase for your brand by registering it with the United States Patent and Trademark Office (USPTO). To qualify, your phrase must be distinctive, non-generic, and used in connection with commercial goods or services.
How expensive is it to trademark a phrase?
The cost to trademark a phrase is between from $250 to $350 per trademark class. This is the cost to submit your trademark application to the USPTO. The easiest way to submit an application to register your trademark is online, through the USPTO's Trademark Electronic Application System (TEAS).
Is it worth it to trademark a phrase?
Yes, it's almost always worth trademarking a distinctive phrase if it's central to your brand, as it grants exclusive rights, prevents consumer confusion, offers legal protection against infringers, and builds significant brand equity, although it involves costs for filing, maintenance, and enforcement. While enforcement can be challenging for small businesses, trademarking provides essential ownership and the ability to stop competitors from using your hard-earned brand identity.
What phrases can you not trademark?
What Words Cannot Be Trademarked?
- Generic Terms. (Example: “Coffee” for a coffee shop) ...
- Descriptive Terms Without Distinctiveness. (Example: “Best Miami Plumber”) ...
- Geographically Descriptive Names. (Example: “Orlando Roofing Services”) ...
- Surnames (Last Names) (Example: “Johnson Plumbing”) ...
- Common Phrases or Industry Terms.
How to Trademark a Phrase
Do I copyright or trademark a phrase?
Neither copyright nor patent law protects ideas, but copyright might protect the way in which ideas are creatively expressed. A trademark protects words, phrases, symbols, or designs identifying the source of the goods or services of one party and distinguishing them from those of others.
What is the rule 37 of trademarks?
Further, Rule 37 of Trade Marks Rules, 2017 states that an applicant for registration of a trademark may, whether before or after acceptance of his application but before the registration of the trademark, apply in Form TM-M accompanied by the prescribed fee for the correction of any error in or in connection with his ...
Is it better to trademark or LLC?
An LLC (Limited Liability Company) creates a legal business structure that separates personal and business assets for liability protection, while a trademark protects your brand identity (name, logo, slogan) to prevent consumer confusion, with an LLC being the foundation and a trademark securing your brand's unique identifiers, serving different but complementary roles in business formation and protection. You usually form the LLC first as the legal entity and then register a trademark to protect your specific brand name and logo used within that business.
What is the 3 month rule for copyright?
The "copyright 3 month rule" refers to a key deadline for U.S. copyright registration: you must register your work within three months of its first publication (or before infringement begins) to be eligible to claim statutory damages and attorney's fees in a copyright infringement lawsuit, which can be crucial for remedies beyond just an injunction. Failing to meet this deadline means you generally can only sue for actual damages (harder to prove) if infringement occurs, but registration is still vital for other benefits and to sue at all, notes Donahue Fitzgerald LLP and Cotman IP.
Can you make money by trademarking a phrase?
Is it really possible to make real money with trademarks? Of course it is! You can ask the owner of the phrase “Let's get Ready to Rumble” who has made well over $400 million in licensing revenue according to ABC. And there are countless other companies, brands, and entrepreneurs that profit from trademarks.
Do I need a lawyer for trademarking?
Do You Need to Hire an Attorney to Federally Register a Trademark? No. You do not need an attorney to file an application for registration of a trademark with the United States Patent and Trademark Office (USPTO). That being said, you really ought to hire an attorney if you can afford one.
What are common trademark mistakes?
Common trademarking mistakes include, but are not limited to: Poor choice of brand name. Your business name should resonate with your target customer and express what you do using a strong, memorable image or word. Failing to perform a complete search of trademark databases.
What is the cheapest way to trademark?
DIY filing is the cheapest way to get a trademark, but it's not risk-free.
How long does it take to trademark a phrase?
While there are ways to expedite the trademark registration process, you should count on about 10-18 months to have your trademark approved.
Is Taylor Swift's name trademarked?
Yes, Taylor Swift has trademarked many aspects of her brand, including her name, album titles, song lyrics, tour names, and even her cats' names, to control commercial use, prevent unauthorized merchandise, and maintain brand integrity, protecting everything from music to apparel and digital content across numerous countries. Her proactive strategy involves trademarking common phrases like "This Sick Beat," tour titles like "The Eras Tour," and even unique terms like "Swiftmas" and "Taylor-Con," securing control over her extensive creative output and brand extensions.
How hard is it to copyright a phrase?
A person can't trademark a phrase just because they like it—the phrase must be tied to a business. Trademarked phrases are only protected against the use of others in the same business class. The phrase must identify the commercial organization as the source of goods or services for the trademark.
What happens if I don't register my copyright?
Unregistered copyrights still offer protections, and an owner can still take action against infringement. However, the owner would be limited to actual damages, which may be more difficult to prove. In addition, without registration, it may be harder for an individual to prove their ownership in court.
What are the 5 key elements of copyright?
This overview will introduce you to copyright through five key concepts: Work, Ownership, Infringement, Exceptions, and Balance.
Do you have to renew a copyright every year?
Do I have to renew my copyright? No. Works created on or after January 1, 1978, are not subject to renewal registration. As to works published or registered prior to January 1, 1978, renewal registration is optional after 28 years but does provide certain legal advantages.
What names to avoid for LLC?
You should avoid LLC names that are misleading, offensive, too similar to existing brands, or use restricted words like "Bank," "Trust," or "Insurance" without proper licensing; also steer clear of implying government affiliation or illegal activity and names that are hard to spell or remember, as these can cause legal issues, confusion, or hinder branding.
What are the disadvantages of a trademark?
This article will take you through 5 disadvantages of trade marks.
- Trade Mark Classes Cannot Be Altered. One key difficulty with trade marks is that you cannot alter trade mark classes. ...
- Difficulty with Litigation. ...
- Renewals. ...
- Protection Limitations. ...
- Risk of Being Genericised.
What comes first, trademark or registered?
If you want to claim a mark as your own before it has been officially registered, you can use the trademark symbol if you sell goods, ™, or the service mark symbol if you sell services, SM. You can use these even if you have not filed an application to register your mark.
What are the 7 types of trademarks?
There isn't one definitive list of exactly seven types, but common categories focus on the nature of the mark (Word, Logo/Device, Shape, Color, Sound, Scent, Motion/Pattern) and the strength/function (Fanciful, Arbitrary, Suggestive, Descriptive, Generic, Service, Certification, Collective). Key types include Word Marks, Device Marks, Service Marks, Certification Marks, Sound Marks, Shape Marks, and Color Marks, often grouped under broader categories like "Unconventional" or "Non-Traditional" trademarks.
Can I use TM without registering?
Businesses may use the ™ symbol (note that service businesses use an SM symbol) to indicate that they consider a mark to be their trademark, even if it is not registered. This symbol provides notice to others of your claim of exclusive rights to the trademark.
What is stronger, TM or R?
Legal Protection: The ® symbol provides stronger legal protection than ™. It gives you the right to sue for trademark infringement if someone else tries to use your registered trademark without permission.