What's a good average CPC?

Asked by: Margaretta Beer  |  Last update: February 6, 2026
Score: 5/5 (9 votes)

A good average CPC varies widely by industry, platform, and intent, but generally ranges from under $1 (display/social) to several dollars for search, with competitive fields like Legal or Finance seeing $8+ or even $200+ for highly specific terms, while low-competition e-commerce might be under $2; what's "good" depends on your conversion rate and profit margins, as a higher CPC can be good if it yields high-value customers.

What is a good average CPC?

In other words, you should aim to spend no more than $6 per click for your ads! Like we mentioned earlier, the cost of your products will drive your target CPC. If you maintain the standard 5:1 ratio, a brand with the same 15% conversion rate, whose goods cost only $10, you should only plan to spend $0.30 per click.

What is a decent CPC?

If the average is $2 per click and you are paying less than that, your campaign is efficient. If you are spending more, you need to figure out why so you can make better use of your advertising budget. In general, though, the lower your CPC, the better, because it means you're getting more bang for your buck.

How much should my CPC be?

The average CPC can vary based on several factors, including your industry and the competition for specific keywords. For search ads, CPCs generally range from $1 to $2, while display ads typically cost less than $1.

What's a good CPC on Instagram?

A 'good' Cost Per Click (CPC) for Instagram Ads can vary widely depending on factors like industry, audience, and campaign objectives. On average, a CPC between $0.50 and $1.50 is considered reasonable across most industries, but what qualifies as 'good' depends on your goals and return on investment (ROI).

What's a Good CPC? (eCommerce cost-per-click formula)

34 related questions found

Do we really see 4000 ads a day?

It's widely accepted that the number of ads we see a day is somewhere between 4,000 and 10,000. However, to reach the upper end of this range, we'd have to see 625 ads every hour, assuming we spend eight hours a day sleeping.

Is 3% a good conversion rate?

A good conversion rate typically falls between 2% and 5% across various industries. For eCommerce stores, conversion rates above 3% are considered strong, with the top performers reaching 4.7% or higher.

What is a high CPC?

A bad cost per click significantly exceeds the industry average value without corresponding to a higher conversion rate or revenue. It's a clear indicator of inefficiency in ad spend. For instance, a CPC above $3 in the technology sector can be considered high if it doesn't lead to proportionate conversions.

Is $20 cpm good?

Answer: A good CPM depends on your industry, audience, and ad platform. On average, display ads range from $1–$10 CPM, while highly targeted campaigns or premium placements can cost $20 or more per thousand impressions.

Is $20 a day good for Google Ads?

If you're new to Google Ads, setting aside $20–$50/day as a starting point is a reasonable range for small businesses. Over time, analyze your performance metrics and scale up your budget based on results.

What is the average CPC on Pinterest?

Average CPC ranges from $0.10 to $1.50 depending on targeting, creative quality, and campaign goals. Pinterest ad costs tend to be lower than those on Meta or Google, particularly in inspiration-led categories. Metrics like CPC, CPM, and ROAS are key to evaluating Pinterest performance within your media mix.

Which CPC is best?

There is no universal “good” CPC because CPC depends on several factors, including:

  • The ad platform you use (Google, Facebook, LinkedIn, etc.)
  • The type of ad you are running (search vs. display, for example)
  • Your target audience.
  • The value of your product or service.
  • Your bidding strategy.

How do you know if your CPC is bad?

It is advised to have the CPC repaired if you notice:

Your truck is experiencing a dead throttle, no-start, or internal failure, Check Engine Light is on, the ABS Light staying on, DEF Light staying on, and Instrument Cluster loses communication.

Why is my CPC so high on Facebook?

Factors influencing your average CPC on Facebook

These are the prime suspects for a high average CPC on Facebook: Boring ads in both creative and ad copy (we've all seen them) Irrelevance to the target audience. Unconvincing claims or offers.

How do I make $100 a day on AdSense?

The core strategy of AdSense: Research, publish, promote (RPP)

  1. Step 1: Research your niche and audience. Effective research goes beyond just finding popular keywords. ...
  2. Step 2: Publish high-quality content. Your content is the heart of your AdSense business. ...
  3. Step 3: Promote your content effectively.

What is the average CPC in the USA?

Below are the 97 countries represented in the map, in order of highest average cost per click to lowest average cost per click, compared to the US average CPC, which is between $1 and $2 on the Search network. The United Arab Emirates has an average CPC 8 percent greater than the US average.

Is a $10 CPM good?

For example, on Meta platforms, a CPM between $5–$10 is generally considered good. Anything below that is a bonus, but slightly higher CPMs can still be profitable if your ads are driving strong engagement and conversions.

Is $10 a day enough for Google Ads?

Is $10 a day enough for Google Ads? Yes, $10 a day can work for Google Ads if you target a small audience or niche keywords.

Is CPC or CPM better?

Tips for choosing between CPC and CPM

A key objective for ad campaigns is raising brand awareness and highlighting limited-time offers. You may consider CPM to reach a broad audience wherever possible. CPC is typically better for prioritizing sales generated from well-placed ads and focuses less on outreach.

Why is my CPC so high?

Ad quality: Poorly crafted ads or those with low relevance to the target audience can trigger poor Quality Scores, leading to increased CPCs. Landing page experience: Landing pages that fail to align with user intent or offer a subpar user experience can negatively impact Quality Scores and drive up costs.

Which ads pay the most?

9 of the Highest Paying Ad Networks: In-Depth 2024 Guide

  • Google AdSense: Ad Monetization by CTR.
  • Google AdX: Premium Ad Campaigns for High Revenue.
  • RevContent: Native Advertising for Publishers and Advertisers.
  • Infolinks: Self-Serve Header Bidding.
  • Adsterra: Self-Serve Platform with 24/7 Support Line.

What is the 70 20 10 rule in digital marketing?

Instead of randomly posting sales creatives on Monday and memes on Friday, this rule divides your content into three clear categories: 70% value-driven, core content. 20% curated or shared content. 10% experimental or promotional content.

Can you make $100 a day with affiliate marketing?

Can you really make $100 a day with affiliate marketing? Yes, absolutely. Thousands of affiliates earn $100+ daily by focusing on high-ticket products with 10-50% commission rates. The key is choosing profitable niches, building quality traffic sources, and optimizing your conversion funnel.

What is a bad conversion rate?

What is a bad conversion rate. Below 2% to 3% is a pretty low conversion rate, again this depends on your industry benchmark, but if you have a 1% average page conversion rate, you can safely assume it's low and you should concentrate on conversion rate optimization (CRO).